VideoWeek

AUGUST 26, 2022

Psychologists from the universities of Cambridge and Bristol have produced 90-second clips designed to “inoculate” people against harmful content on social media,” Reuters reported on Wednesday. G/O Media Offers Brand Lift Guarantees. Ad spend in the video streaming market however is expected to reach 8.4

Brand Lift 98

Brand Lift Media Agency Electronics 98

illumin

JANUARY 9, 2019

Statistics actually indicate that engaged viewing time, earned views, and social interactions all decline rather rapidly once campaign execution begins: Source: Visible Measures Data, 241 food & beverage video ad creatives from 2016. So how can we guarantee better audience attention in such a cluttered media environment?

Brand Lift 40

Brand Lift Video Ads Banner Food 40

Basis

MARCH 7, 2023

DOOH advertising is defined as any digital advertising media that people encounter outside of their homes. Using a combination of these different venue types can allow you to get your brand or product messaging in front of the right consumer, at the right time. What Are the Benefits of Digital Out-of-Home?

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

InMobi

MAY 2, 2022

Measuring viewability gives marketers a clearer understanding of their campaign effectiveness, and also allows advertising spend to be allocated to the most valuable media. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing. This includes the placement of the ads.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

VideoWeek

NOVEMBER 24, 2023

A study conducted by the broadcasters found the daily reach of online media has fallen slightly to 65 percent of consumers, with online video now watched by 50 percent of people. This means that the competition between digital media providers is becoming tougher.” But Google claimed the delays were down to ad blockers.

Audience 52

Audience Video Ads Media Agency 52

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. Social media platforms like YouTube tend to have a lower CPM than streaming services like Max and Prime Video. Ad Length and Format These can also influence your costs.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. Social media platforms like YouTube tend to have a lower CPM than streaming services like Max and Prime Video. Ad Length and Format These can also influence your costs.

CPM 52

CPM Advertising Audience Brand Lift 52

AdvertiseMint

OCTOBER 19, 2023

On social media platforms, YouTube, and search engines. Setting up ads on these major platforms means you’re right there when people are looking for what you offer. What social media platforms and search engines do they use daily? The formats are diverse, from photo and video ads to carousels and boosted posts.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

Clearcode

MARCH 2, 2023

As the buy side is still in its infancy, most of the in-game media is still bought via direct deals or via PMP, with little inventory being purchased via open RTB auctions. This will likely increase confidence and trust among the large media groups and speed up adoption of in-game advertising.

Advertising 52

Advertising Viewability Banner Brand Lift 52

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment. into a separate entity.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

illumin

JULY 23, 2024

OOH advertising refers to any visual media presented outside of the home such as billboards, bus stop advertising boards, etc. There are also virtual walkthroughs and showrooms, AR video ads, 3D product showcases, AR games (such as Niantic Wayfarer and the aforementioned Pokemon Go), and more. billion USD by 2025.

Advertising 105

Advertising Conversion Rate Pop-Up Brand Lift 105

VideoWeek

JANUARY 10, 2025

In this week’s Week in Review: Smart TV makers unveils new AI integrations at CES, Bauer Media buys Clear Channel’s Northern European business, and Disney agrees a deal with Fubo. These voice-based capabilities will be used for searching through streaming content as well as other video and media content on Google TVs.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52