Martech Series

NOVEMBER 30, 2022

With GumGum and Frameplay, Johnsonville targeted gamers playing in sports, casual and simulation games on mobile devices with simple, standout creative ads that did not disrupt game play and enhanced the gaming experience. Both results are quadruple the industry average.

Brand Lift 76

Brand Lift MarTech Mobile Ads ROI 76

InMobi

OCTOBER 21, 2015

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. Gaining insight into brand lift.

Click Through Rate 52

Click Through Rate Impressions Ad network Brand Lift 52

InMobi

NOVEMBER 18, 2020

For one, 62% of Americans said they will be browsing and buying through mobile this holiday season. And, nearly half said they'd be buying more from mobile compared to last year. In addition, 53% said they discover new products through mobile ads. Yet again, this is where mobile data can be applied.

Retail 52

Retail Advertising Brand Lift Mobile Ads 52

Digiday

DECEMBER 11, 2022

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. year over year to surpass $300 billion in 2023.

Media 69

Media Mobile Ads Brand Lift Agency 69

Digiday

DECEMBER 11, 2022

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. year over year to surpass $300 billion in 2023.

Media 69

Media Mobile Ads Brand Lift Agency 69

Single Grain

NOVEMBER 15, 2019

After testing extensively, Facebook found that 70% of the time “vertical video ads drove an incremental increase in brand lift, including a three- to nine-point increase in ad recall.” Let’s put that into practice and say your aim is to attract more customers to your kitchen store through Facebook mobile ads.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Clearcode

MARCH 2, 2023

Michael Sweeney: The process of serving ads inside video games (e.g. an ad on billboard inside a video game) differs quite a lot from display and in-app mobile ads. How are in-game ads displayed inside games?

Advertising 52

Advertising Viewability Banner Brand Lift 52