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How to Drive Retail Footfall Using In-App Advertising

InMobi

Even as e-commerce grows by leaps and bounds in 2020, driving retail footfall still needs to be a key goal for retails brands both during and after the 2020 holiday shopping season. For many brands, physical retail stores are still their lifeblood, and will likely remain so for a long time.

Retail 52
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Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival

Digiday

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. year over year to surpass $300 billion in 2023.

Media 69
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Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival

Digiday

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. year over year to surpass $300 billion in 2023.

Media 69
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From Billboards to Ballots: How OOH Is Powering the Next Wave of Political Campaigns

Ad Monsters

For publishers, replicating this success means employing dynamic placements like geo-targeted mobile ads and DOOH screens in public spaces to create highly relevant, engaging campaigns. Financial services, technology, and retail sectors are already leading this charge.