Brand Lift Mobile Ads Retargeting 
InMobi
OCTOBER 21, 2015
While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. Gaining insight into brand lift. Catch users flying under the radar.
Single Grain
NOVEMBER 15, 2019
After testing extensively, Facebook found that 70% of the time “vertical video ads drove an incremental increase in brand lift, including a three- to nine-point increase in ad recall.” How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. Dive Deeper: How to Build a Facebook Ad Funnel.
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