Martech

APRIL 12, 2023

Marketers also have more ways to find their customers on CTV/OTT by partnering with retail media networks. Dig deeper: CTV added to Kroger’s retail media business Higher-quality inventory. Nearly as many (47%) said they were satisfied with brand lift measurement.

Marketing 108

Marketing Brand Lift Retail MarTech 108

Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. The trick is that every retailer and customer base is different, and new opportunities arise based on the retailer’s specific strengths.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

InMobi

NOVEMBER 18, 2020

Even as e-commerce grows by leaps and bounds in 2020, driving retail footfall still needs to be a key goal for retails brands both during and after the 2020 holiday shopping season. For many brands, physical retail stores are still their lifeblood, and will likely remain so for a long time.

Retail 52

Retail Advertising Brand Lift Mobile Ads 52

Martech Series

AUGUST 1, 2022

Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube. Amid rapid digitization, consumers have many various touchpoints where they can begin their relationships with a brand. Retail Media Networks Should Take a Page from The Mobile Gaming Playbook.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

Media 80

Media Brand Lift SEO MarTech 80

Digiday

MARCH 9, 2023

For example, in 2022, KERV client data showed that CTR increased by more than 30% year-over-year on holiday retail ads using interactive video technology. Across KERV retail clients, CTR averaged 1.5%. We also ran a third-party brand lift study which illustrated a successful increase in brand consideration.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

illumin

MAY 28, 2024

In turn, ad budgets are increasingly allocated to channels that can leverage first-party data , such as CTV , retail media, and social media. Conduct brand lift studies and incrementality tests to gauge the incremental impact of your ads and media tactics.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Basis

NOVEMBER 12, 2024

Point-of-purchase: Screens (often smaller) that reach consumers in shopping or check-out environments in destinations like grocery stores, big box retailers, convenience stores, liquor stores, etc. Marketers can track the impact of DOOH ads based on metrics like impressions, bids won, impressions per bid, and win rate.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

InMobi

JANUARY 9, 2023

Measuring the campaign's success with a brand lift study, the brand recorded a 3x engagement rate and a 79% positive action from viewers who watched the ad. Delve into the interesting details of the campaign on our case study page.

Brand Lift 52

Brand Lift Food Video Ads Retail 52

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. retailers) to own the direct consumer purchase experience, in recent years, many brands have been investing more and more in direct-to-consumer efforts. On top of that, many of the media measurement approaches (e.g.,

ROI 101

ROI Control Group Audience Cookies 101

Basis

MARCH 7, 2023

Point-of-purchase: Screens (often smaller) that reach consumers in shopping or check-out environments in destinations like grocery stores, big box retailers, convenience stores, liquor stores, etc. On top of these, other forms of digital signage are making their way into more and more places in our everyday environments.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Digiday

JULY 3, 2022

Horizon Media bought live digital experiential marketing platform First Tube , which works with clients in CPG, DTC, financial services, media, retail and technology categories, among others. Attention metrics firm Adelaide will use Disqo’s Brand Lift and Outcomes Lift ad measurement products to enhance its AU metric.

Media 76

Media Agency Brand Lift Banner 76

VideoWeek

JULY 12, 2024

Currys Connected Media Pens Deal with Titan OS Currys Connected Media, electronics retailer Currys’ retail media offering, has agreed a deal with smart TV OS Titan OS which will enable targeting and measurement using Currys data.

Ad Tech 52

Ad Tech Brand Lift Media Electronics 52

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring. Industry-specific seasonal fluctuations can leave you facing increased competition as well.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. For instance, if you’re a fashion retailer, you and your competitors might be fighting for OTT ad slots in late spring. Industry-specific seasonal fluctuations can leave you facing increased competition as well.

CPM 52

CPM Advertising Audience Brand Lift 52

Digiday

DECEMBER 11, 2022

Next year, retail dollars and engagement are expected to increase in travel, events, sports and meditation apps. I covered consumer experience intelligence platform Disqo’s latest research showing social media generates better outcomes and brand lift than it’s credited. For more of his thoughts, check out this Q&A.

Media 69

Media Mobile Ads Brand Lift Agency 69

Digiday

DECEMBER 11, 2022

Next year, retail dollars and engagement are expected to increase in travel, events, sports and meditation apps. I covered consumer experience intelligence platform Disqo’s latest research showing social media generates better outcomes and brand lift than it’s credited. For more of his thoughts, check out this Q&A.

Media 69

Media Mobile Ads Brand Lift Agency 69

Basis

JANUARY 24, 2024

Another option is tapping into retail media networks (RMNs) to take advantage of their proprietary data. But it’s important to take a balanced approach to RMNs, as brands also need to be building up their own data so that they aren’t entirely reliant on these walled gardens.

Advertising 52

Advertising Marketing Cookies Audience 52

VideoWeek

AUGUST 30, 2024

percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration. Speaking at an IAB roundtable event, Hovorka said that while retail data works very well in CTV environments, CTV works best as part of a wider omnichannel retail media campaign, according to Stream TV Insider.

Retail 52

Retail Media Non-Profit Healthcare 52

Digiday

MAY 2, 2023

Today, 97% of its brand lift study participants are responding positively to content campaigns produced and launched by The Trust. Throughout the past year, the content projects have become more innovative to reach audiences in new ways with ad innovation, web stories and more interactive formats.

Marketing 69

Marketing Entertainment Agency Audience 69

Digiday

SEPTEMBER 19, 2022

The same goes with attention’s correlation to brand lift, which sometimes sees even longer lag times in traditional reporting. I wrote about McKinsey’s coining of a new term, commerce media , that incorporates all e-commerce and retail-media related activity, which it predicts to grow to some $1.2

Media 69

Media Agency Food Entertainment 69

VideoWeek

AUGUST 25, 2023

Retail media spend is on track to reach $141.7 percent of retail media spending. Reddit Brand Lift measures the incremental impact of Reddit Ads on brand perception, while Reddit Conversion Lift analyses the actions taken as a result of viewing an ad on Reddit. billion next year, accounting for 21.8

Media 52

Media Retail GDPR Agency 52

Ad Monsters

SEPTEMBER 15, 2024

Financial services, technology, and retail sectors are already leading this charge. Publishers can capitalize by offering premium ad packages that combine OOH with targeted digital campaigns, helping brands reach high-intent consumers through multi-channel strategies.

Geo targeting 115

Geo targeting Audience Brand Lift Advertising 115

VideoWeek

FEBRUARY 28, 2025

The company said subscription hubs enable telcos, banks and retailers to offer their customers deals with hundreds of subscription partners, including Netflix, Disney+ and Amazon Prime Video. For a growing number of subscribers, subscriptions are no longer experienced as a series of one-by-one direct purchases, said Bango CEO Paul Larbey.

Media 52

Media Marketing Agency Brand Lift 52

illumin

JULY 23, 2024

Location-based AR has only been used in retail settings to gamify the shopping experience such as virtual scavenger hunts within boutiques to entice customers to explore and earn rewards. The most common example of this is the mobile gaming app Pokémon Go which allows players to trigger various AR functionalities depending on where they are.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

VideoWeek

JANUARY 10, 2025

DPG Media Partners with Brand Metrics for CTV Measurement Belgian media group DPG Media this week announced a new partnership with measurement specialist Brand Metrics, which will measure brand lift generated by CTV ad campaigns on DPG Media’s VTM GO streaming platform.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52