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Brand lifts: does your advertising make an impact?

illumin

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. One of the factors that can aid in answering that question is the concept of brand lift. What is a brand lift?

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How to measure the impact of brand marketing

Martech

For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

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What Messaging Works Best on Day This Father’s Day?

MNTN

Crafting a CTA—even if it doesn’t result in conversions right away—will result in a brand lift and stronger brand awareness. At the brand awareness stage, you can use this opportunity to promote new collections that tie into Father’s Day verticals, and ‘higher-touch’ messaging instead of going in for the hard sell.

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What’s Old is New Again in Digital Advertising

Basis

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. In this context, advertisers are leaning into legacy measurement tactics, like brand lift studies, to gauge the success of awareness-driven campaigns.

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Why OOH advertising is becoming a bigger part of this baby care brand’s marketing strategy

Digiday

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

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Overcoming signal loss in advertising

illumin

It also poses significant challenges for marketers when it comes to personalization, look-alike modelling, audience targeting and retargeting , campaign reporting, and marketing attribution. Conduct brand lift studies and incrementality tests to gauge the incremental impact of your ads and media tactics.

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View-Through Attribution - The Missing Piece in Your Ad Strategy

InMobi

Gaining insight into brand lift. As marketing budgets continue to shift toward mobile , brands need a way to measure lift outside of installs and post-install events. There are several reasons why advertisers should be leveraging view-through attribution. Catch users flying under the radar.