Martech

JUNE 28, 2024

For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Brand Lift 123

Brand Lift Marketing Brand Awareness Audience 123

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. When used for display ads, contextual also serves to protect brand safety by ensuring that ads are placed in premium digital environments.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 101

ROI Control Group Audience Cookies 101

AdvertiseMint

OCTOBER 19, 2023

Be sure to factor in things like: Campaign management time Ad creation (design, copywriting) Testing different options Having a clear sense of budget and an expected ROI helps inform where to invest and how to measure success. Drive brand lift and direct response with creative that inspires. The focus is increasing your ROI.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52