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Brand Lift Matters, Even For PepsiCo

AdExchanger

Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. And PepsiCo is focused on adjusting its brand awareness campaigns. Continue reading » The post Brand Lift Matters, Even For PepsiCo appeared first on AdExchanger.

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Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube

Martech Series

Dynata, the world’s largest first-party data platform for insights, activation and measurement, expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. ” Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

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Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization

AdExchanger

For example, just changing their payment terms or measuring ROI based on brand lift rather than impressions would go a long way, said Rhonesha Byng, the. Continue reading » The post Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization appeared first on AdExchanger.

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How to measure the impact of brand marketing

Martech

Dig deeper: Why B2B marketing needs brand building more than lead gen 2. Brand lift Brand lift studies remain a core solution to measure brand marketing efforts. Brand lift studies measure shifts in perception by analyzing consumer sentiments pre- and post-campaign.

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How Measuring Brand Lift Can Help CTV Avoid the Pitfalls of Digital

VideoWeek

The premium nature of TV has long made the channel a valued investment for brands, but as the connected TV ecosystem grows and fragments, the challenges of measuring that return on investment can make it hard to prove the effectiveness of TV advertising. “If there is no attention, that can be no brand lift.

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Veritonic Added to List of Preferred Audio Attribution Partners by Audioboom

Martech Series

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: Perficient and Infor to Showcase Multilingual Digital Experiences at Sitecore Symposium.

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Veritonic Added to List of Acast’s Preferred Audio Attribution Partners

Martech Series

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.