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Marketing analytics: What it is and why marketers should care

Martech

APRIL 27, 2022

Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. a paid search campaign can inform your organic SEO content strategy). It validates marketing expenses by tying ROI to initiatives.

Marketing

Marketing CPL Machine Learning CPC

Best Direct Response Agency: Top 5 Choices for 2022

Single Grain

APRIL 28, 2022

As a far more aggressive form of marketing than options like SEO and content marketing, direct response marketing can be an excellent way to generate leads quickly when your company needs to ensure rapid growth. However, the wrong direct response campaign can also lead to frustration among your audience and harm your brand reputation.

Agency

Agency ROI Audience SEO

Marketing analytics: What it is and why marketers should care

Best Direct Response Agency: Top 5 Choices for 2022

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