Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. ” Marketing Technology News: Using SEO to Build a Marketing Strategy for the Future.

Media 80

Media Brand Lift SEO MarTech 80

Martech

APRIL 27, 2022

Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. a paid search campaign can inform your organic SEO content strategy). marketing attribution ).

Marketing 125

Marketing CPL Machine Learning CPC 125

VideoWeek

AUGUST 26, 2022

G/O Media Offers Brand Lift Guarantees. The offering will guarantee brand lift metrics, with advertisers choosing three out of five metrics: awareness, consumer consideration, favourability, message association and purchase intent. Google Search Rework Targets SEO Gaming. The Week for Publishers.

Brand Lift 98

Brand Lift Media Agency Electronics 98

Single Grain

APRIL 28, 2022

As a far more aggressive form of marketing than options like SEO and content marketing, direct response marketing can be an excellent way to generate leads quickly when your company needs to ensure rapid growth. However, the wrong direct response campaign can also lead to frustration among your audience and harm your brand reputation.

Agency 59

Agency ROI Audience SEO 59

Single Grain

NOVEMBER 15, 2019

After testing extensively, Facebook found that 70% of the time “vertical video ads drove an incremental increase in brand lift, including a three- to nine-point increase in ad recall.” What Is A/B SEO Testing? 2) Add Captions to Your Videos. Still, if it works for them, it might work even better for you!

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Martech

MARCH 19, 2025

KPIs and tests to assess CTVs effect on paid search, SEO and paid social. Dig deeper: Why we care about connected TV and OTT advertising Assessing CTVs impact on other digital channels Whether its paid search, SEO or paid social, CTV translates well into the KPIs of the channels it impacts.

SEO 83

SEO Brand Lift Conversion MarTech 83