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Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in socialadvertising. While ROAS is a vital metric in social media advertising, it cannot be the sole focus.
Lift partners measure the incremental impact of TikTok advertising, focusing on brandlift, sales lift, store visit lift, and tune-in lift. The post Innovations in Search and SocialAdvertising: December 2023/January 2024 appeared first on Basis Technologies.
In 2023 alone, the platform announced Reddit BrandLift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. Does advertising on Reddit makes sense for all brands?
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