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Are You Measuring The Brand Lift Of Your Video Ads? Here’s Why You Should Be

AdExchanger

A similar shift is happening in traditional advertising and the way consumers build relationships with brands, writes Christian Dankl, co-founder of Precise TV. Today, advertisers have much more insight into specific, data-driven relationships between brands and consumers. The post Are You Measuring The Brand Lift Of Your Video Ads?

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

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Roblox adds programmatic in-game advertising in 2024

illumin

Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments. Specifically, the company looks to improve its brand lift measurement through new partnerships.

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LinkedIn introduces CTV ads for B2B campaigns

Martech

Marketers who have created a video ad simply log into Campaign Manager and choose an objective. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.”

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How to build a hyper-precise audience-first ad campaign

Martech

Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. based on peak running times and digital video ads during “high-scroll” times. B2B brands with lead generation goals also benefit from down-funnel performance.

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Micro-Format Ads are Pitched as Antidotes to Attention Deficit. Are They?

illumin

First, we don’t see ad abandonment rates to be any higher for longer format (30-second+) ads relative to their shorter form equivalents. The fact is the most popular video ads online are over 45 seconds long with the average duration of the most widely shared ads being 2 minutes.

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Why active attention is critical for unlocking the value of interactive video

Digiday

These meaningful, action-based metrics garnered from interactive video allow marketers to tie consumers’ specific actions to ads more effectively — a critical consideration as both brands and consumers tighten their budgets. “In Static ads are wasted impressions.