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Link Between Attention & Drivers of Brand Outcomes Revealed in New Research

Exchange Wire

Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [.]

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Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

“The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”. Introducing Brand Lift Live by Quantcast. Brand Lift Live solves this problem.”.

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Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera

InMobi

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

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The Negative Effects of ID Loss on Advertiser KPIs

Ad Monsters

Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Viewability and Brand Safety: The Effect of Companion KPIs . ID Loss’s Impact on KPIs.

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The $20 Billion Efficiency Opportunity for Marketers

Ad Monsters

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety.

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How brands are harnessing full-funnel measurement for growth

Digiday

Advertisers receive campaign metrics based on Amazon’s first-party signals, including insights on audience size and the frequency with which an ad is surfaced to an audience through KPIs like viewable impressions and view-through rate. “By its very nature, brand awareness is cross-channel,” Thatte said.

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The Buy-Side View: Q&A with PHD’s Thomas Stimpfig

VideoWeek

For us, CTV can be all of the above, as long as it is professionally produced, brand-safe content delivered on a CTV device which is 100 percent viewable, and often viewed by one or more people. And thirdly, sourcing trusted inventory direct from the publisher exempt from viewability and ad fraud.