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Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brandlift response data. The study was [.]
“The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”. Introducing BrandLift Live by Quantcast. BrandLift Live solves this problem.”.
For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.
Emodo’s research found that marketers whose primary KPIs are online conversion, brandlift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Viewability and Brand Safety: The Effect of Companion KPIs . ID Loss’s Impact on KPIs.
The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety.
Advertisers receive campaign metrics based on Amazon’s first-party signals, including insights on audience size and the frequency with which an ad is surfaced to an audience through KPIs like viewable impressions and view-through rate. “By its very nature, brand awareness is cross-channel,” Thatte said.
For us, CTV can be all of the above, as long as it is professionally produced, brand-safe content delivered on a CTV device which is 100 percent viewable, and often viewed by one or more people. And thirdly, sourcing trusted inventory direct from the publisher exempt from viewability and ad fraud.
CTV is high-quality media, with low levels of fraud relative to many other digital channels and with 100% viewable inventory. CTV advanced reporting measures valuable bottom-funnel actions, including site visits, online purchases, in-store visits, app downloads, and more – not just brandlift and awareness.
In late 2022, the IAB released new standards for in-game advertising , prior to that, there were no standards in terms of in-game ad size, viewability, and traffic quality, which made it quite hard to scale and automate the buying and selling of in-game ads via programmatic auctions. If not, then the billboard will not show up. via OpenRTB)?
Optimize for metrics like viewability, click-through rates (CTR), video completion rates (VCR), etc. With a plethora of contextual signals on digital channels and the advanced machine learning algorithms available today, contextual targeting on digital is far more sophisticated than the reputation it carries from analog TV and print days.
And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression: A recent study found that DOOH ads have the power to deliver impact in as little as a one- or two-second glance.
One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. In 2023 alone, the platform announced Reddit BrandLift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting.
It’s not just that campaigns need to achieve more impressions, but they need to meet the right type of impressions that adhere to agencies’ viewability requirements, frequency caps and brand safety standards. “Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. Numbers to know.
And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression. In other words, these ads provide a great opportunity to make a statement!
X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen. X Claims 8 Billion Video Views Per Day X claimed in a newsletter to advertisers this week that it is now averaging 8 billion video views on its platform per day, Digiday reported this week.
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