This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-throughrates. . What Is Click-ThroughRate (CTR)? Click here to learn more and get started.
Top websites : Forbes, Los Angeles Times, CBS Interactive, USA Today Sports, Tribune Media, Nasdaq. Check the network's compliance in case you plan to use clickbait. Targeting options : Location-based, site and placement, device type, operating system, ZIP and DMA, brand, and topic. Which Ad Network Should You Use?
Here are some tips for understanding your readers better: Join social media groups where your readers hang out and exchange views. Dive Deeper: How to Write Hero Headlines to Skyrocket Click-ThroughRates. Follow niche thought-leaders to know what they’re publishing. 5) Craft a Powerful Headline.
Social Media Icons. A strong headline is attention-grabbing, informative, and makes you want to click it to read the full article. Learn More: How to Write Hero Headlines to Skyrocket Click-ThroughRates. than text: The proof: Infographics are shared 3x more than any other content on social media.
Rather than go with Click-ThroughRate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). Defining the Optimization Goal It’s important to determine the parameters the creatives will be optimized or ranked on.
You can even use a clickbait-type headline to compel users to click on your ads – but only if it's genuine (do not fool users into clicking on a headline when the landing page copy does not match!). Dive Deeper: How to Write Hero Headlines to Skyrocket Click-ThroughRates. The Complete Guide to Local SEO.
Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. ❌ Avoid using clickbait or misleading hooks that don’t accurately represent the content of your video. Pay attention to metrics like watch time, viewer retention, CTR (Click-ThroughRate), and audience demographics.
Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Work on the body copy.
Bloomberg Media lowered their cost-per-action by 8% and cost-per-site-visit by 81% using responsive ads: Since responsive ads automatically adjust themselves based on the screen size of the searcher, Bloomberg was able to reach a diverse group of audiences to fulfill their display advertising need.
First, they looked to media companies for inspiration. Media companies create content with one central goal — to convince you to spend as much time as possible with their content. Visitors converted at a 95% higher rate than other on-site content. HootSuite is a social media management tool. The results ? Check it out.
The native ad format is widely offered by many ad networks and social media platforms. Provides maximum audience engagement thanks to the high visibility rate. Together bold visuals and strong titles drive better customer engagement & increase click-throughrates (CTR). A unit that is placed above the content.
According to the IAB ad fraud definition , ad fraud (also referred to as invalid traffic (IVT), is the fraudulent representation of online advertising impressions, clicks, conversions, or data events, to generate revenue. 70%+ of users find online ads untrustworthy, due to scams like clickbait.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content