Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. This reduces the need for human intervention while maintaining accuracy in customer communication. Email: Business email address Sign me up!

MarTech 93

MarTech Click Through Rate Machine Learning Banner 93

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Data-driven automated email nurturing can help B2B organizations engage with leads, creating a streamlined, scalable way to guide prospects through the sales funnel.

Click Through Rate 81

Click Through Rate Conversion Conversion Rate Audience 81

Single Grain

FEBRUARY 12, 2024

But the question is: how to write headlines that grab attention and drive clicks. The right headline can skyrocket your blog post up the SERPs and significantly increase your click-through rate. Whatever the reason for writing your blog posts, headlines are a crucial element of a successful content marketing strategy.

Click Through Rate 52

Click Through Rate SEO Audience Call for Action 52

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 120

ROI Marketing Click Through Rate Impressions 120

Smart Insights

NOVEMBER 8, 2022

Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector Email marketers often ask "how do our … The post How do you compare?

Click Through Rate 107

Click Through Rate Marketing Communications 107

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. Generic phrases like Submit or Click here lack personality and dont motivate users to act.

A/B Testing 120

A/B Testing Pop-Up Click Through Rate Conversion 120

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Using data segmentation In B2B communications, data segmentation is your lighthouse. It’s perfect.

Marketing 133

Marketing Click Through Rate Conversion Communications 133

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. ” What does the email marketing audit checklist cover?

Click Through Rate 114

Click Through Rate Marketing Audience Communications 114

Martech

FEBRUARY 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer As a marketing expert, I would advise against bombarding prospects with excessive emails. For this prompt, try selecting the email marketing expert persona. Understood?

Click Through Rate 109

Click Through Rate MarTech Communications Marketing 109

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? The answer lies in the email marketing metrics.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

The Ad Tech Blog

JULY 8, 2024

Emotional contagion plays a significant role in influencer marketing, impacting how audiences perceive and engage with content. Understanding this phenomenon can help marketing managers and advertising executives create more effective campaigns. Effective use of emotional contagion can enhance the overall impact of marketing campaigns.

Marketing 130

Marketing Conversion Rate Machine Learning Audience 130

AdvertiseMint

JANUARY 5, 2025

In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. By asking the right questions, they can ensure their marketing efforts are effective and aligned with their business goals. What Are Your Key Performance Indicators (KPIs)?

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Marketing 118

Marketing Click Through Rate Impressions MarTech 118

Ad Rants

JULY 3, 2024

What strategies do you use to make your brand stand out in a competitive market? Whether you're a pro at digital marketing or just starting, we've got your back. Your brand voice should be consistent across all channels on which it is present to communicate company values, culture, and personality.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Be prepared for negotiation.

Marketing 134

Marketing Audience Click Through Rate Conversion 134

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Marketing 122

Marketing Click Through Rate Impressions Conversion 122

Single Grain

JUNE 29, 2021

The surreal situation changed customer preferences and their buying behavior, which has compelled marketing professionals to revamp their strategies. Owing to this, it has become imperative for email marketing professionals to adapt to evolving customer behaviors and needs. 11 Email Marketing Trends You Can't Ignore in 2021.

Marketing 137

Marketing A/B Testing SEO Conversion Rate 137

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 126

Conversion Marketing Conversion Rate Audience 126

Digiday

AUGUST 27, 2024

This year’s shortlist consists of companies prioritizing data privacy and compliance, collaborating for growth and innovation, utilizing AI to enhance marketing efforts and adopting omnichannel strategies in programmatic advertising. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

A/B Testing 96

A/B Testing Click Through Rate Cookies Communications 96

Single Grain

AUGUST 11, 2020

The COVID-19 pandemic has ensured that most marketers are facing moderate to significant budget cuts ; this means you need to find lean ways to reach out and connect with potential buyers. That’s where attention marketing can make a big difference. Book My Free Marketing Consultation. What Is Attention Marketing?

Marketing 145

Marketing Audience Education Pop-Up 145

Fuel Lines

AUGUST 9, 2018

Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about. . “Clients want traditional advertising as well as content marketing, so it’s time you become the amazing integrated agency your clients need and expect! .

Agency 113

Agency Marketing Click Through Rate ROI 113

Martech Series

FEBRUARY 2, 2023

Personalized Marketing: Customer data can be used to create personalized marketing campaigns that resonate with each individual customer. By understanding what customers want and need, you can create products that better meet their requirements and increase the chances of success in the market.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

DECEMBER 13, 2024

The email team aims for high click-through rates. Reason 1: Unified vision and team dynamics Lets face it: disconnected goals lead to fragmented marketing efforts. This may lower open rates but will improve the campaigns return on investment (ROI). For example, the social media team focuses on engagement.

Marketing 100

Marketing Click Through Rate ROI MarTech 100

Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest in email marketing. So, let’s go over a few ways you can supercharge your email marketing and make it exciting again.

Marketing 101

Marketing Real Estate Click Through Rate A/B Testing 101

Digiday

AUGUST 27, 2024

This year’s shortlist consists of companies prioritizing data privacy and compliance, collaborating for growth and innovation, utilizing AI to enhance marketing efforts and adopting omnichannel strategies in programmatic advertising. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

A/B Testing 87

A/B Testing Click Through Rate Cookies Communications 87

Single Grain

JUNE 12, 2019

Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. According to Marketing Land , push notifications: Sent between 10 am-1 pm receive a 15% click-through rate. Sent between 1-5 pm receive a 12% click-through rate.

Click Through Rate 111

Click Through Rate Banner Pop-Up Audience 111

Martech Series

FEBRUARY 16, 2023

Calix Marketing Cloud launches in the United Kingdom to give altnets valuable subscriber experience insights to inform highly effective marketing campaigns that drive the adoption of new service levels and crucial managed services like home network security Calix, Inc. As the U.K. Calix launched Calix Revenue EDGE in the U.K.

Click Through Rate 94

Click Through Rate Marketing Communications Electronics 94

Martech

JUNE 28, 2024

This phenomenon could be driven by the excitement and novelty of discovering new products or the effectiveness of targeted marketing strategies for first-time visitors. Below are techniques and tips to incorporate into your marketing strategies that will help mitigate decision paralysis. minutes with static content.

Marketing 116

Marketing Conversion Rate Conversion eCommerce 116

Martech

APRIL 23, 2024

Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. It’s all part of a virtuous cycle that begins with better, more accurate communications. The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used.

Shipping 109

Shipping Click Through Rate Retail Communications 109

AdvertiseMint

JANUARY 18, 2024

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketing theories spotlight opportunities for marketers.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Martech

MARCH 26, 2025

However, the ever-increasing number of channels and the sheer number of emails many consumers receive present a significant challenge for email marketers. Challenges facing email marketers Simply standing out in overflowing inboxes is a monumental challenge for email marketers. The goal used to be staying out of the Junk folder.

Click Through Rate 52

Click Through Rate A/B Testing MarTech Mobile Ads 52

Single Grain

MARCH 28, 2022

Another issue with content marketing metrics is that setting up tracking can be very difficult (or even impossible) depending on the tools provided by your company and your own technical abilities. Check out: How to Create a High-Performance Content Marketing Strategy in 2022. The 6 Most Important Content Marketing Metrics.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

Single Grain

JANUARY 30, 2025

Understanding click probability can help businesses and marketers optimize their strategies for better visibility and higher engagement. Machine Learning Models Machine learning (ML) models are one of the leading technologies that Google uses to predict and optimize click probability in SEO. What About Click-Through Rate?

SEO 52

SEO Click Through Rate Machine Learning Communications 52

Spoton Digital Media

AUGUST 21, 2024

With so much money and messaging competing for attention, it leaves brands and markets in a tricky place. It is a good idea to adjust your marketing strategies because of the 2024 election. If advertising in these areas, brands and marketers should be extra aware of the election’s impact on their marketing strategies.

Marketing 92

Marketing Click Through Rate Audience Brand Awareness 92

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108