Single Grain

DECEMBER 15, 2020

. * Best Lead Generation Tactics for Content, Email & Social Media Marketing. 2) Click-Through Rate (CTR). The percentage of subscribers who clicked on the links you have included in the email is the click-through rate. 3) Bounce Rate. 4) Unsubscribe Rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

InMobi

JUNE 24, 2012

Research shows that mobile (including tablets) is the preferred medium for communication (social media), entertainment (games, music, video) and consuming information content (sports, news) compared to any other channel.

Click Through Rate 40

Click Through Rate Rich Media Entertainment Media 40

InMobi

JULY 20, 2020

Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. weather, utilities and more.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

InMobi

SEPTEMBER 30, 2019

all at one place, and then use this data to communicate with them in a more personalized and relevant way. This is why interactive, rich media creatives are on the rise. approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences now. In the U.S., In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Monetize More

OCTOBER 4, 2022

Video ads tend to have a higher click-through rate (CTR) than static banners, meaning they’re more likely to get noticed and clicked on. Rich media units are one format that can be used to deliver a wide range of content types, from animations and videos to full games.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Ad Beat

JANUARY 1, 2020

A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. There’s simply not enough demand in the marketplace for mobile ads right now—something that’s bound to change as we step into 2020.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Due to the higher engagement rate of videos, it has become a new format of choice for publishers and advertisers. Non-linear video ads can be served as static image ads, interactive rich-media ads, and more.

Video Ads 52

Video Ads Ad Server Banner Ad network 52