Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. KPIs: Open rate: Percentage of recipients who opened the email.

A/B Testing 123

A/B Testing Control Group Marketing Conversion Rate 123

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. billion.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JUNE 28, 2019

You could run a controlled experiment that shows different versions of a webpage to different control groups. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Let’s put that into practice.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Single Grain

FEBRUARY 17, 2020

According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the control group. User-generated content can see a 4X increase in click-through rates over traditionally published content and a 50% drop in cost per clicks.

Education 140

Education Pop-Up Entertainment Audience 140