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By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (controlgroup) — you can directly compare the sales or conversions between the two groups. KPIs: Open rate: Percentage of recipients who opened the email.
Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-throughrate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S.
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