The Ad Tech Blog

JUNE 6, 2024

One of the primary uses is in audience segmentation, where data is analyzed to identify distinct groups within a target audience. This allows for more personalized and relevant advertising, which can significantly improve engagement and conversion rates. What tools are used for data analytics in advertising?

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

MNTN

FEBRUARY 12, 2025

Real-Time Data and Performance Optimization With live campaign insights, programmatic advertising allows you to adjust targeting, bids, and messaging on the fly. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

MARCH 19, 2024

Data Management Platform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history. hovering, expanding).

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Monetize More

SEPTEMBER 30, 2022

Rewarded video ads have been shown to have higher click-through rates and conversion rates when compared to standard in-app ads. In the long term, your RPMs (revenue per mille) will only increase if you’re analyzing your data and split testing what ad units and ad formats are working best every quarter.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Single Grain

JULY 17, 2023

Data Management Platform (DMP) A data management platform collects and organizes user data, allowing advertisers to gain insights into audience behavior and preferences. Implement A/B testing when running ads on a programmatic platform to optimize ad copy, visuals, and calls-to-action.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Data-driven or data-responsive creatives can help you do this.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

MNTN

JANUARY 29, 2025

Data Management Platform (DMP) A Data Management Platform (DMP) is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history. hovering, expanding).

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52