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Audio Ads: Just a hype or here to stay?

Monetize More

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. This can lead to higher click-through rates and conversion rates for the publisher.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. He said The Fresh Market video commerce is generating a 133% increase in conversion rates, 115% increase in average session length and 23% increase in click-through rates.

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Latest Customer Engagement Trends And Benchmarks From Southeast Asia

InMobi

Observing this trend, businesses across industries like E-commerce, Retail, Banking, Financial Services, Digital Entertainment (OTT), and Gaming have placed customer-centricity at the forefront of their business communication for the year 2021. Banking and Fintech customers react positively and find value in in-app communication from brands.

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10 Growth Marketing Strategies That Actually Work in 2024

MNTN

Content Marketing With Storytelling Generally speaking, audiences love receiving free educational, informative, and entertaining content. Conversion Rate Optimization (CRO) Conversion rate optimization focuses on improving the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter.

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

The focus is on informing, educating, and entertaining instead of always directly selling. Conversion Rate Optimization (CRO) Conversion rate optimization (CRO) means boosting the percentage of your website visitors who convert into customers. Let’s discuss 15 of them below. #1. Source: linkedin.com #7.

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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Email educates, entertains, and engages. Set up a system to track email key performance indicators (KPIs) for each of your campaigns, such as: Open rate Click-through rate (CTR) Bounce rate Unsubscribes Conversion rates to purchases, scheduled meetings, etc Related: Email Marketing Benchmarks To Measure (and Improve) Your Success 6.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. This could include informative blog posts, product descriptions, eye-catching visuals or entertaining videos tailored to specific audience segments.