Remove Click Through Rate Remove Conversion Rate Remove First-Party Cookies
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Goodbye to cookies: Digital advertising’s leap in the dark

Martech

We see great click-through rates and conversion rates from Bing. With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people. You can still have first-party cookies, so a publisher can still target and build profiles against its own users.”

Cookies 117
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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

Do conversion rate optimization (CRO) programmatically. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Brands can use zero-party data to segment their customer base and create targeted marketing campaigns.

Marketing 126