Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. This can include click-through rates, conversion rates, and other performance metrics.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

InMobi

OCTOBER 27, 2020

At InMobi Exchange, we pride ourselves on being an approved in-app partner of choice for the world’s largest agencies Variable 2: Returns on Full-screen Inventory: The last quarter also sees an increase in spending on high-performing, non-display formats given their higher engagement and conversion rates.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

InMobi

JULY 26, 2021

The second half of the year usually sees an increase in spending on high-performing, full-screen ad formats given their higher engagement and conversion rates. In general, full-screen inventory click-through rates (CTRs) are 13x greater than banner CTRs on average.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Automatad Inc.

APRIL 25, 2024

These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. It allows you to connect with users through personalized ads. Video ads drive conversions and sales Video ads are much better options for knowing about the product than images.

Video Ads 52

Video Ads Advertising Viewability ROI 52

InMobi

SEPTEMBER 13, 2018

Is the goal of the campaign to generate high click-through rates back to a landing page? Is having a specific conversion rate for the ad important? Whether you’re creating fullscreen video ads, interstitial ads, native ads, banner ads and display ads, it helps to have.

Mobile Ads 52

Mobile Ads Click Through Rate Ad network Rich Media 52

Single Grain

NOVEMBER 17, 2020

But if you’re struggling to pull the highest value data points out from the noise, I recommend keeping an eye on three specific metrics to start: Click-through rate. Click-Through Rate. Cost per lead. Cost per sale (or cost per sales qualified lead). Ideally, your average cost per lead should be under $100.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What do stories have to do with marketing? 3) Create “Conflict”.

Marketing 111

Marketing Audience Banner Impressions 111

Automatad Inc.

FEBRUARY 9, 2023

Now the user left the page halfway through the content. So now, the CPM will be calculated only for the three ad units that were under the user’s viewability range. Of these, only three ad units were placed above the fold, and the rest were below the fold. Why Is RPM Important for Publishers?

CPM 52

CPM Ad Inventory Impressions CPL 52

Automatad Inc.

JANUARY 13, 2023

For example, if an advertiser wants to run a banner ad on a website and the CPM rate for that ad space on the website is $2, then the advertiser would pay $2 for every 1,000 impressions of the ad. It is important to note that CPM only accounts for viewability. play an important role in determining the CPM rate.

CPM 52

CPM Ad Inventory Impressions CPL 52

Monetize More

OCTOBER 4, 2022

This way, publishers can expect higher conversion rates. The format also offers several benefits that make it a strong competitor to traditional banner ads: higher engagement and conversion rates, better targeting options (especially with demographic targeting), and easier ad management for publishers.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. Tracking this rate is the way to understand if the ad actually brings results.

ROI 64

ROI Native Advertising Ad Exchange Banner 64