Remove Click Through Rate Remove Conversion Remove Retail
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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

The percentage of email recipients who open a particular email is known as open rate. That’s the gateway to click-throughs and conversions. 2) Click-Through Rate (CTR). The percentage of subscribers who clicked on the links you have included in the email is the click-through rate.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. Live platforms and the future of video commerce For Amie Owen, U.S.

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How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad. Without this Pixel, you won’t be able to track who’s visiting your site and how they’re behaving, which will make it impossible to retarget them through your Facebook ads. How Remarketing Can Help Increase Conversions.

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Google Ads rolls out Demand Gen globally

Martech

Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. Product feeds for retailers. Creating ads tailored for your audience.

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How to Set Up Your E-commerce Product Page for Maximum Conversions

Single Grain

Check out how Banana Republic does a fine job of writing to-the-point product copy: The copy is crisp and easy to scan through. This makes the shopper’s path to conversion a little bit quicker. How to Write Hero Headlines to Skyrocket Click-Through Rates. Product pages are the gateway to conversions.

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AI-powered martech news and releases: July 25

Martech

Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. It personalizes ads based on individual customer data, leading to increased ad relevance, click-through rates, and conversions.

MarTech 108
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The Fresh Market Celebrates 365 Days of Video-Driven Digital Transformation with Firework

Martech Series

The fresh-focused specialty food retailer recently surpassed 365 days of total watch time for its Firework-enabled livestream and short-form shoppable video content. 47% click-through rate for dedicated Firework emails vs. overall email click-through rate pre-launch.