Single Grain

AUGUST 10, 2023

Work With Us PPC Bid Strategies: Google Automated and Smart Bidding Strategies Maximize Conversions Maximize Conversions bidding strategy focuses on driving the highest possible number of conversions. With automated bidding strategies, including Maximize Conversions, advertisers have less control over individual keyword bids.

CPC 52

CPC CPM Viewability Impressions 52

InMobi

MAY 11, 2021

Viewability is a big one, to make sure that people verifiably saw the ad. For video ad campaigns, video completion rates (VCR) are key, as they highlight whether people liked the video ad enough to watch it up until the end. Other common KPIs include click-through rate (CTR) and view-through rate (VTR).

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

Brid.tv

OCTOBER 25, 2024

While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. So, let’s dive into why attention metrics matter now more than ever. How do you measure attention?

Viewability 52

Viewability Advertising Click Through Rate Video Ads 52

Brid.tv

OCTOBER 10, 2024

Doing this in real time provides valuable insights into which touchpoints drive the most conversions. This makes it far easier to pinpoint exactly how each touchpoint affects conversion rates. Unlike the old last-click model, AI also supports multi-touch attribution. AI can also spot viewability fraud.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Smart-Hub

APRIL 12, 2024

Tracking clicks is a way to get a general understanding of how the audience is responding to an ad. Conversions A conversion occurs when a user takes a desired action: for instance, this can be signing up for a newsletter or free trial, purchasing a product, booking a demo, etc.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Digiday

MARCH 5, 2023

Here’s what we have on the docket — followed by a few things that aren’t topics but will certainly find their way into the conversations taking place this week. Naturally, those conversations will also address the looming privacy and fraud concerns that come with these new territories. This spring’s summit is no exception.

Media 69

Media Click Through Rate Agency Conversion 69

AdvertiseMint

OCTOBER 19, 2023

For instance, a high number of impressions coupled with a low number of clicks would indicate that while the ad or content is being displayed extensively, it might not be effectively engaging the audience, leading to potential areas of improvement in content strategy. It’s a popular model on ad networks and publishing platforms.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Single Grain

NOVEMBER 17, 2020

But if you’re struggling to pull the highest value data points out from the noise, I recommend keeping an eye on three specific metrics to start: Click-through rate. Click-Through Rate. To measure CPL, you’ll need some kind of mechanism in place to tie a lead conversion to a specific ad click.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Smart-Hub

OCTOBER 24, 2023

This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement. This empowers you to serve highly pertinent ads to precise user segments, resulting in elevated engagement and improved conversion rates.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. In-app ads get higher CTRs (0.58%) than click-through rates on-site CTRs (0.23%).

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

APRIL 25, 2024

Video platform (YouTube and Dailymotion) Over-the-top advertising (OTT) (Netflix, Hulu, and Amazon) Connected TV (CTV) Overall, publishers earn from selling ad spaces to advertisers and getting views, clicks, and conversions on ads. The advertisers generate high ROI with leads, conversions, and sales from these video ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Automatad Inc.

OCTOBER 26, 2023

Keep an eye on important metrics like click-through rates, viewer retention, and revenue. It’s especially valuable for e-commerce websites or those focused on conversions. Fill rate: Another metric to consider is fill rate. Based on this data, tweak your strategies to maximize ad revenue.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

OCTOBER 27, 2020

Your conversations must factor in the following: Growth in brand and UA spending: To elaborate on this, let’s take the example of InMobi Exchange. the typical video click-through rates (CTRs) were 10x greater than the CTRs for banners on average and 2x greater than the average CTR for native ads.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

InMobi

JULY 26, 2021

Your conversations must factor in the following: Growth in brand and UA spending: Advertisers' spend with InMobi Exchange grew by 32% between Q1 and Q2 2021. The second half of the year usually sees an increase in spending on high-performing, full-screen ad formats given their higher engagement and conversion rates.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

YieldBird

MAY 31, 2023

Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human. And while 100% viewability isn’t feasible, yours should be around 40-60%. In addition, keep a watchful eye on different geos.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Decent viewability. Accidental clicks inflating a fake high click through rate.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. This can include click-through rates, conversion rates, and other performance metrics.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

AdvertiseMint

OCTOBER 24, 2023

Enhanced User Experience : Ads tailored for in-app integration offer a seamless user experience, with some formats even adding value through rewards or interactive elements. Better Conversion Rates : Tailored to user preferences, in-app ads often result in more effective advertising campaigns and higher conversion rates.

Advertising 52

Advertising Conversion Rate Video Ads Click Through Rate 52

SODP

JUNE 8, 2023

The ad network’s viewable CPM bid strategy, however, only requires advertisers to pay for impressions that are measured as viewable. GDN has different metrics for what counts as a viewable ad. For example, display ads generally count as a viewable ad when at least 50% of the ad’s area appears on screen for at least a second.

CPM 52

CPM CPA CPC Real Estate 52

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. Native ads usually record conversions only after the click, meaning they are easier to measure.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. Stories can also be told through recorded conversations.

Marketing 111

Marketing Banner Audience Impressions 111

InMobi

SEPTEMBER 13, 2018

Is the goal of the campaign to generate high click-through rates back to a landing page? Is having a specific conversion rate for the ad important? Whether you’re creating fullscreen video ads, interstitial ads, native ads, banner ads and display ads, it helps to have.

Mobile Ads 52

Mobile Ads Click Through Rate Ad network Rich Media 52

Automatad Inc.

FEBRUARY 9, 2023

The publisher earns revenue regardless of whether the ad was actually viewed or created some conversions. Now the user left the page halfway through the content. So now, the CPM will be calculated only for the three ad units that were under the user’s viewability range. Why Is RPM Important for Publishers?

CPM 52

CPM Ad Inventory Impressions CPL 52

Automatad Inc.

JANUARY 13, 2023

Here publishers are paid based on views and not based on clicks or conversions. For example, if an advertiser wants to run a banner ad on a website and the CPM rate for that ad space on the website is $2, then the advertiser would pay $2 for every 1,000 impressions of the ad. play an important role in determining the CPM rate.

CPM 52

CPM Ad Inventory Impressions CPL 52

Automatad Inc.

JANUARY 23, 2024

PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. Ad spend reduced by 2-7% in using Privacy Sandbox APIs Conversions per dollar reduced 1-3% Click-through rates stay the same irrespective of API usage.

Audience 52

Audience Cookies Ad Server Viewability 52

Digital Remedy

JANUARY 31, 2022

When integrated into a larger campaign, programmatic audio can create a cohesive and personalized advertising experience that is more likely to result in conversions. Be Conversational, But Keep it Brief: A friendly tone transitions listeners between entertainment content and ads. Holistic Reporting & Attribution.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

OCTOBER 4, 2022

This way, publishers can expect higher conversion rates. The format also offers several benefits that make it a strong competitor to traditional banner ads: higher engagement and conversion rates, better targeting options (especially with demographic targeting), and easier ad management for publishers.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Single Grain

AUGUST 16, 2023

User Experience (UX) and Conversions : This is crucial for every website, of course, but for SaaS companies, the goal is to convert website visitors into trial users or paying customers. Technical SEO should work in tandem with UX design to ensure not only that the website ranks well, but also that it facilitates conversions.

SEO 52

SEO Pop-Up Click Through Rate Conversion 52

Ad Monsters

JUNE 23, 2022

” The results reveal that utilizing the ID Fusion solution on an ad campaign contributed to a 669% increase in the addressable audience, and a 161% increase in click-through rates, resulting in higher viewability and superior eCPM. What’s New in Publishing (@wnip) June 20, 2022.

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105

Monetize More

DECEMBER 28, 2022

With creative optimization, you can constantly test high-performing creatives and replicate them to boost conversions and sales. In digital media, there has been a long-running argument about how to allocate credit for online conversions if a consumer saw an ad multiple times. Tag Management Solutions. Measurement & Analytics.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52