Click Through Rate Cookies First-Party Cookies 
Martech
MARCH 7, 2024
Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?
Ad Monsters
NOVEMBER 16, 2022
His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. First-party data is emerging as a solution. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. The third-party cookie helps buyers serve people personalized ads.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
MARCH 15, 2022
The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. As users see more relevant ads, click-through rates improve, leading to a better ROI.
Brid.tv
JUNE 28, 2023
Types of Behavioral Targeting Behavioral vs. Contextual Targeting Pros and Cons of Behavioral Advertising Pros Cons Behavioral Targeting in the Post-Cookie Era Target the Right Audience With TargetVideo’s Organic Reach FAQ What Is Behavioral Targeting? CMPs collect data with the help of third-party cookies and tracking pixels.
Single Grain
NOVEMBER 28, 2023
The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Dive Deeper: 3 Ways to Personalize the Customer Journey Experience 9) Zero-Party Data Strategy Zero-party data is data that customers voluntarily share with brands.
Expert insights. Personalized for you.
117 
Let's personalize your content