AdExchanger

NOVEMBER 21, 2023

I recently stumbled on a first edition of the classic AdExchanger comic. I have no idea how I came to possess this artifact of ad tech history, but there it was, blaring at me from a pile of old papers: “Gigantic First Issue!! AdExchanger: An All-Star Collection of the Greatest Advertising Stories Ever Told!”

Ad Tech 130

Ad Tech Click Through Rate Advertising Viewability 130

InMobi

JANUARY 23, 2022

In addition, Google announced that it would officially phase out support for third-party cookies in Chrome by 2023. Privacy changes are not unique to mobile – third party cookies are going away for web advertising, and IP addresses may face a similar fate soon for OTT/Connected TV.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. This can include click-through rates, conversion rates, and other performance metrics.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. If PAAPI is used correctly, it can be strengthened by the data from Topics API and other cookie-less standards.

Audience 52

Audience Cookies Ad Server Viewability 52

InMobi

NOVEMBER 23, 2021

Also, advertisers running top-of-the-funnel campaigns leveraged private marketplace deals (PMPs) to optimize towards upper funnel KPIs like reach, views, video completion rates (VCR) and viewability. We have been working on several universal ID-based solutions for both the buy and sell sides.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Automatad Inc.

MAY 9, 2023

For this reason, video ads get higher engagement rates than display ads, yielding higher purchase intent and favorability for advertisers. Video ads boost CPM rates. Due to the higher engagement rates and scarcity of video content, video ads usually have higher click-through rates than any other ad format.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Ad Monsters

JUNE 23, 2022

At Cannes, pubs were encouraged to shift gears from thinking about cookie deprecation as a bad thing and instead just find new strategies for solving for addressability. With the end of cookies, pubs need to consider that maybe attention metrics aren’t such a crazy idea afterall. Agency Loft (@Agency_Loft) June 23, 2022.

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 122

First-Party Cookies Cookies Impressions Ad Exchange 122

Monetize More

DECEMBER 28, 2022

With cookies soon to become unsupported, contextual retargeting will help publishers focus on relevant ads only. Publishers’ Perspectives: This is good for publishers, whether cookies are used or not because you can highlight the value you provide to brands. Retargeting is similar to contextual advertising. Data Suppliers.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52