Kevel

MARCH 28, 2022

As you build your ad platform, one decision to make is how you will sell and price your direct-sold ads. Do you charge for clicks or for impressions? Do you set these ad rates yourself, or let advertisers adjust their bids? Total cost (ad spend) divided by thousand impressions (mille is Latin for thousand).

CPC 52

CPC CPM CPA Impressions 52

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Recommended KPIs include: Cost-per-acquisition (CPA) Number of conversions Return on ad spend (ROAS), and Cost-per-verified walk-in. Suddenly, brands could follow consumers across websites.

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

InMobi

DECEMBER 13, 2019

But this is changing, thanks to smarter creatives and CPA (cost per action) buying. This is also made possible through improved attribution that tracks actions and behavior across touchpoints and devices. video click-through rates were 10x greater than CTRs for banners on average and 2x greater than the average CTR for native ads.

Advertising 52

Advertising Banner Marketing Rich Media 52

MNTN

MARCH 19, 2024

It allows for real-time bidding, meaning advertisers can bid on ad impressions in real-time, ensuring that they reach the right audience at the right time. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive. Leverage Data Programmatic advertising is data-driven.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Smart-Hub

APRIL 12, 2024

Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website. By tracking them, advertisers can measure their reach, although even a high number of impressions on its own is not enough to declare a campaign effective.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

MNTN

FEBRUARY 6, 2024

Your ads will now start appearing on the OTT platform(s) to your target audience. This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. Ad Impressions : A count of the total ads shown to viewers, reflecting the reach of your campaign.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. The campaign generated a 65% click-through rate and a 33.6%

Marketing 145

Marketing SEO Conversion Audience 145