Martech

NOVEMBER 22, 2023

During high-traffic times, you can try paid social advertising. Thanks to a thoughtful and comprehensive approach to running ads on social media platforms, paid social became our most cost-effective acquisition channel. So, when mastering paid ads, don’t chase purely lowering CPA or CAC.

Conversion Rate 117

Conversion Rate Advertising CPC CPA 117

AdvertiseMint

JULY 3, 2023

We recommend using them to achieve the best results: On TikTok, 95% of people look at the post more than other social media platforms. 82% of CMOs claim that visits and frequency are important for effective advertising. Tip: A CPA calculator helps you get the cost per acquisition on multiple advertising platforms.

CPC 59

CPC CPM Click Through Rate Impressions 59

Basis

FEBRUARY 28, 2025

The update is likely meant to help Google compete for social advertising dollarsGoogle touts Demand Gen campaigns as ideal for social advertisers thanks to the reported trustworthiness of YouTube ads and the fact that consumers frequently use the platform to research products and brands.

Social Advertising 65

Social Advertising Advertising Conversion Media 65