Martech Series

JANUARY 31, 2023

CTR and CPC Rates Across Social Platforms Most industries saw a decrease in click-through rates (CTR) across social platforms over the past year with the services, electronics, and banking sectors experiencing the biggest drops.

CPC 87

CPC Marketing Click Through Rate Audience 87

Single Grain

OCTOBER 28, 2019

For example, a customer might buy electronic products like a TV once every five years, but they will buy clothing like new t-shirts once a month. 1) Click-Through Rate (CTR). Measure the click-through rate. Learn More: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Single Grain

AUGUST 10, 2023

Enhanced Cost Per Click (ECPC) ECPC combines manual bidding with automated Google AdWords bid adjustments to maximize conversions. For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy.

CPC 52

CPC CPM Viewability Impressions 52

Single Grain

JUNE 5, 2023

The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad. ASUS, one of the top electronics brands, reduced their cost per add-to-cart by 30% with their Facebook and Instagram reel advertisements featuring the world’s first digital model, Shudu.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Lemonads

AUGUST 30, 2020

Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. RevContent Pricing: Based on your CPC bid. But let’s see more! Most advertisers bid around $0.5

CPM 52

CPM CPC Native Advertising CPA 52

Oko

JULY 12, 2024

By analyzing key metrics such as click-through rates (CTR), cost-per-click (CPC), and revenue per thousand impressions (RPM), publishers can refine their ad placements and formats to maximize earnings. It’s like a garden: you’ve got to fertilize and water what you want to keep, and make sure to pull the weeds.

Affiliates 52

Affiliates Pop-Up Ad Exchange Audience 52

Basis

FEBRUARY 28, 2025

Product categories available to search include home goods, electronics, apparel, and grocery store items. EXPERT POV: Rather than automatically migrating eCPC campaigns to manual CPC, consider testing the more advanced automated bidding strategies first.

Social Advertising 75

Social Advertising Advertising Conversion Media 75