InMobi

DECEMBER 2, 2012

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

Geo targeting 40

Geo targeting CPC Click Through Rate CPM 40

Single Grain

JULY 31, 2023

Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Not only that, but creating ads groups focused on individual product lines and narrowing the geographic scope of the campaign can result in a more targeted and effective local PPC campaign.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad. Advertising on Facebook is similar to Google Ads.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

AUGUST 24, 2023

Digital marketing professionals will also use other features, such as geo-targeting and hashtags, to engage your audience by location and interests. Cost Per Conversion (CPC) Cost per conversion measures the cost of converting leads into customers. That means CPCs on search are better than PPC – 14.6%

Agency 98

Agency Marketing SEO Brand Awareness 98

Monetize More

JUNE 22, 2022

They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. You can calculate Ad Revenue either through the CPA or CPC models with low payout thresholds. These ads have high click through rates as they grab a lot of attention persuading the viewer to learn more about the ad.

Ad network 52

Ad network Banner Fill rate CPM 52

Lemonads

JULY 17, 2021

You can stay on the safe side just by monitoring your click-through rate or the conversion rate, but these calculations will not give you very relevant information about your paid campaigns. Is ROAS a better KPI than Click-Through Rate? Advertising is about making sales, not only gaining traffic.

Click Through Rate 52

Click Through Rate Conversion A/B Testing Conversion Rate 52

Lemonads

AUGUST 30, 2020

Still, from an advertiser’s point of view, it's difficult to tell which network can get you more clicks and a better return on investment. Using a platform like Taboola Native, publishers can feel confident in this model, because consumers can be targeted based on their locations, interests, behaviors, and platforms !

CPM 52

CPM CPC Native Advertising CPA 52