The Ad Tech Blog

JUNE 17, 2024

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). This leads to a decrease in CTR and an increase in CPC, ultimately affecting the campaign’s ROI. FAQs What is ad fatigue? How can I detect ad fatigue?

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Monetize More

FEBRUARY 26, 2023

Can apply to any other buying method such as CPA, CPC, etc. Visitors don’t need to click on the ads for the publisher to earn ad revenue. Real-world examples (CPM vs. eCPM) Example 1 : A publisher has two ad units on their website with the same CPM, but one has a higher eCPM due to higher click-through rates (CTR).

CPM 98

CPM Impressions Viewability Click Through Rate 98

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Engagement with Paid Ads: Impressions, CTR, CPC/Mille, Conversions, etc.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

YieldBird

JULY 5, 2024

Advertisers bid on keywords and pay each time their ad is clicked, using various ad formats like text, display, video, shopping, and app promotion ads. Bidding Before December 2023 Maximum CPC (Cost-Per-Click) Bid: Advertisers set a max amount for each click. Maximize Clicks: Aims for most clicks within budget.

Click Through Rate 52

Click Through Rate Impressions Machine Learning Conversion 52

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. Data freshness and granularity : Advertisers can check the performance of their campaigns better through DSPs. AdWords functions on a CPC model. Pricing : The pricing mechanism is different.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Single Grain

MAY 30, 2023

Here is an example of an appealing display advertisement from Trek that instantly catches your attention: 2) Enhances the User Experience Responsive display ads drastically improve the user experience as they leverage Google’s machine learning algorithms to analyze user data to target ads to the right audience. If yes, how?

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly. An example of a popular AI platform is Google Cloud AI Platform.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52