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play an important role in determining the CPM rate. For example, publishers belonging to a high-value niche like technology and finance news might get good CPM throughout the year compared to other publishers. CPM, CPC, CPI, CPA, and CPL are the most common pricing models used by advertisers. What are the common pricing models?
CPC Cost-per-click (CPC) is relatively superficial because it only shows the cost of each click without much context. That said, it’s actually a pretty useful metric when monitoring your finances and making projections, especially if you work with a platform that filters out unwanted clicks.
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