MNTN

MARCH 19, 2024

Publishers will set a floor price, also known as the minimum amount the inventory can be sold for to still make a profit. Monitor for Ad Fraud Ad fraud, including non-human traffic and click fraud, is a potential risk in programmatic advertising due to its automated nature. Reach : The number of unique viewers exposed to the ad.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Single Grain

SEPTEMBER 22, 2023

Click-Through Rate (CTR) : This is the percentage of users who click on your website in the search results compared to the number of total users who view it. Cost Per Lead (CPL) : This metric calculates the amount of money spent on marketing campaigns to generate one new lead.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Kevel

MARCH 28, 2022

Cost-per-click (CPC) is a riskier model for publishers, since it introduces an unknown factor: click-through rates (CTRs). If you show an advertiser's ads and nobody clicks on them, you’ve “wasted” those impressions and make nothing. Non-Traditional Publishers - Direct Sold. $5-$15; 5-$15; niche $50+.

CPC 52

CPC CPM CPA Impressions 52