How to Determine Your Ad Platform’s Pricing Model and Rates
Kevel
MARCH 28, 2022
As you build your ad platform, one decision to make is how you will sell and price your direct-sold ads. Do you charge for clicks or for impressions? Do you set these ad rates yourself, or let advertisers adjust their bids? Cost-per-mile (CPM). A $1 CPM across 1 million impressions would be $1,000 in spend.
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