In-App Mobile Video Advertising: What You Need to Know
InMobi
SEPTEMBER 19, 2019
in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. This is why 70% of served video ad impressions in the U.S. It’s been proven effective, and is now one of the best mobile marketing tactics to leverage.
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