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Dark social refers to sharing links and content where the clickthroughrate and success can’t be measured by traditional web analytics tools. In more practical terms, though, this means content which is shared through private messaging apps, texts or email, rather than shared on social media.
B) Google Display Network Google’s Display Network lets you place ads on a network of millions of websites that have chosen to sell ad space in their content. That means the potential reach is much higher, but the expected click-throughrate and conversion rate is lower.
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