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Second quarter saw slowing ad spend on most platforms

Martech

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report.

CPM 115
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3 high-impact email automations you need to drive revenue

Martech

Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. With the right strategy, your welcome emails build a strong first impression and continue to drive ongoing customer engagement and loyalty, resulting in significantly higher revenue.

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Ecommerce Conversion Funnel: What Is It & How Does It Work

MNTN

Stages of an Ecommerce Conversion Funnel While marketers have different ways of conceptualizing the conversion funnel ecommerce stages, the basic progression is always the same, consisting of five classic sales funnel stages : awareness, engagement, desire, action, and re-engagement. How Does a Conversion Funnel Work? Sign up today.

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Ecommerce SEO Case Study: How Primary Arms Grew Organic Revenue by 47% with ClickFlow

Single Grain

In fact, Primary Arms rigorously tested 53 of their product page title tags using ClickFlow over three months and saw such an impressive improvement that they were kind enough to let us share their results and tactics in this case study. 13 Conversion Rate Optimization Case Studies. That’s exactly what Primary Arms pulled off.

SEO 95
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How to Use Videos in Your Next B2B Marketing Campaign

Ad Rants

For example, using video in your email marketing can result in a 300% boost in click-through rates. A great B2B video hooks the viewer and leaves a lasting impression. The internet is being taken over by video content on websites, social media, and eCommerce stores--and the demand for video continues to grow.

Marketing 243
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Ecommerce PPC Audit: The Complete Checklist

Single Grain

It lowers your cost per click while improving click-through rates, ultimately enhancing return on investment. You should consider conducting an audit when you notice a decline in performance or a drop in click-through rates or if your business has had significant changes. It also increases ad spend.

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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Free competitor tracking ShoppingIQ goes a step further by providing free competitor tracking.

CPC 109