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3 high-impact email automations you need to drive revenue

Martech

Educational resources such as quick-start guides or how-to videos. Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Click-through rates: Identify content that resonates most strongly.

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Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). It can result in lower click-through rates (CTR) and higher cost-per-click (CPC), ultimately affecting the campaign’s return on investment (ROI).

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How to get your email marketing ready for iOS 18

Martech

Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. When Gmail introduced tabs, it initially cut click-through rates. However, an interesting trend emerged: an increase in click-to-conversion rates.

Marketing 112
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The small B2B marketing team’s guide to ABM

Martech

Take our brief 2024 MarTech Replacement Survey With a series of well-timed emails, you gradually educate and inform contacts at your target accounts, fostering trust and rapport over time. To effectively guide contacts through the marketing funnel with your email nurturing strategy, ensure your messaging centers around a single, clear CTA.

Marketing 112
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How data-driven email nurturing transforms the B2B sales funnel

Martech

Better engagement and conversions Personalized nurturing journeys powered by accurate data improve open and click-through rates. Customizing content to speak directly to the pain points of each persona on their buying journey boosts both engagement and conversion rates. Regular evaluation ensures continuous optimization.

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Getting back to basics: Marketing ROI

Martech

“For 99% of businesses that have to educate their buyers, promotion is the worst way to start,” Brenner said. One statistic Brenner likes to quote is the average click-through rate of a banner ad — just 0.5%.

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10 Creative Strategies to Elevate Your Brand's Online Presence

Ad Rants

For instance, a health brand could use an infographic showing the benefits of having a balanced diet, which grabs attention while educating at the same time. Track your ad's performance regularly through analytics tools. This could include click-through rates, conversion rates, or even return on ad spend (ROAS).

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