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The focus is on informing, educating, and entertaining instead of always directly selling. Let’s discuss 15 of them below. #1. Content Marketing Content marketing means creating and sharing valuable online material to attract and keep buyers. Content builds awareness and trust for brands.
For example, instead of just targeting “running shoes,” an agency might find that “best cushioned running shoes for flat feet” offers a niche yet lucrative market segment. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. —
Example: GreenStride targets environmentally conscious fitness enthusiasts. Using demographic targeting, the campaign focuses on users aged 20-40 who follow eco-friendly and fitness-related pages on social media. Geo-targeting is employed to focus on urban areas known for a high concentration of environmentally aware consumers.
For instance, you can look at their age, gender, location, income, education, and purchase history to create detailed customer personas. You can also use different tones, such as educational, entertaining, or inspirational to match your audience’s interests. This means creating content that is relevant, informative, and engaging.
Let’s look at each one separately: Publish blog posts regularly Publishing a blog is a great way to educate people about your services and products. When choosing topics for your blog, match users’ search intent through the sales funnel. You can tell visitors about new features or limited-time deals.
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