Single Grain

AUGUST 11, 2020

The COVID-19 pandemic has ensured that most marketers are facing moderate to significant budget cuts ; this means you need to find lean ways to reach out and connect with potential buyers. That’s where attention marketing can make a big difference. Book My Free Marketing Consultation. What Is Attention Marketing?

Marketing 145

Marketing Audience Education Pop-Up 145

Ad Rants

SEPTEMBER 13, 2023

In the dynamic realm of real estate, staying at the forefront of marketing trends is paramount to success. As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. 10 Real Estate Marketing Ideas 1. 10 Real Estate Marketing Ideas 1.

Real Estate 130

Real Estate SEO Marketing Click Through Rate 130

The Ad Tech Blog

JULY 8, 2024

Emotional contagion plays a significant role in influencer marketing, impacting how audiences perceive and engage with content. Understanding this phenomenon can help marketing managers and advertising executives create more effective campaigns. Effective use of emotional contagion can enhance the overall impact of marketing campaigns.

Marketing 130

Marketing Conversion Rate Machine Learning Audience 130

Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Like any other discipline, content marketing has its own lingo that may not always make immediate sense to newbies. Content marketing is not just about creative processes such as writing blog posts.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Understanding these changes can help optimize marketing strategies.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Single Grain

DECEMBER 22, 2020

Email marketing, when done efficiently, can boost your engagement rates, conversion rates, and help build a loyal customer base. On average, the software industry has an email open rate of 21.29% and a click-through rate of 2.45%. 12 Best Email Marketing Tips to Maximize SaaS ROI.

Marketing 105

Marketing Click Through Rate Conversion Rate Conversion 105

Ad Rants

JULY 3, 2024

What strategies do you use to make your brand stand out in a competitive market? Whether you're a pro at digital marketing or just starting, we've got your back. For instance, a health brand could use an infographic showing the benefits of having a balanced diet, which grabs attention while educating at the same time.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

A/B Testing 111

A/B Testing Marketing Machine Learning Retail 111

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. Click here to download your free guide right now!

Marketing 112

Marketing A/B Testing SEO Banner 112

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 125

Conversion Marketing Conversion Rate Audience 125

Martech

SEPTEMBER 18, 2024

Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Let’s explore what micro-moments are, why they matter for your marketing strategy and how to capture them effectively. ” or “How does AI impact digital marketing?”

Conversion 64

Conversion Conversion Rate Click Through Rate A/B Testing 64

AdvertiseMint

JANUARY 18, 2024

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketing theories spotlight opportunities for marketers.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Brid.tv

DECEMBER 30, 2024

These video ads are designed to deliver a concise message, often with a focus on entertainment, education, or a strong call to action. Most often larger brands use these ads to reinforce their market presence and maintain top-of-mind awareness. Short-form video ads are typically between 5 and 16 seconds long.

Video Ads 52

Video Ads Advertising Brand Awareness Click Through Rate 52

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. According to Kuperstein, his B2B marketing and sales team has 15 to 20 targets at any one account that they need to engage in order to sign a new customer. Adjusting to different behaviors.

Click Through Rate 117

Click Through Rate Education Retail MarTech 117

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Marketing 98

Marketing SEO Conversion Rate Audience 98

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Work With Us What Is a Marketing Funnel?

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Single Grain

AUGUST 20, 2020

Many brands have an FAQ page on their site already to address the most popular customer questions, overcome objections, and even educate the customer. And your click-through rate, in many cases, can more than double. Another study saw their click-through rate increase from 6% to 14%.

SEO 138

SEO Click Through Rate Pop-Up Conversion Rate 138

Single Grain

FEBRUARY 28, 2020

Product marketing is not easy. The answer lies in feature marketing. It is a strategy that can help you market your product more effectively and convert more people. It is a strategy that can help you market your product more effectively and convert more people. What Is Feature Marketing? Get A Free Consultation.

Marketing 114

Marketing ROI Click Through Rate Pop-Up 114

MNTN

JULY 18, 2024

A well-rounded growth marketing strategy can pave the way for ongoing revenue and long-term success. But it’s important to understand which growth marketing strategies are worth the time and effort, as well as which approaches are more likely to underwhelm. According to Statista, 81% of Gen Z consumers like personalized ads.

Marketing 84

Marketing SEO Conversion Rate Conversion 84

The Ad Tech Blog

JULY 3, 2024

In the advertising and marketing industry, finding the right balance between personalization and privacy is crucial. This article explores how to achieve this balance, providing insights and practical steps for marketing professionals. This approach can significantly improve engagement and conversion rates.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

OCTOBER 2, 2019

Knowing the changes will help you to stay competitive, using all the cutting-edge features and adapting to updates that impact marketers. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. Click here to download it for free right now!

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

The Ad Tech Blog

JUNE 23, 2024

User fatigue from over-personalization is a growing concern in the advertising and marketing industry. This article explores the causes, impacts, and solutions to this issue, providing valuable insights for marketing managers and digital marketing specialists. This often leads to lower open rates and higher unsubscribe rates.

Machine Learning 130

Machine Learning Click Through Rate Conversion Rate Marketing 130

Martech

MARCH 22, 2023

Did you know 87% of marketers said content marketing helped them achieve their company branding goals? This article will discuss how to use long-form content effectively and where to include it in your content marketing plan to develop stronger B2B relationships. Marketers tend to throw this term around generously.

Click Through Rate 122

Click Through Rate SEO Brand Awareness MarTech 122

Single Grain

NOVEMBER 3, 2020

For most SaaS companies, the reasons to start content marketing are beyond compelling. For instance: On average, content marketing costs 62% less than traditional marketing, yet generates around 3x more leads. SaaS companies that use content marketing see 30% higher growth rates and 5-10% higher retention rates.

Marketing 98

Marketing SEO Education Audience 98

Martech

MARCH 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale.

Brand Awareness 107

Brand Awareness ROI Click Through Rate Conversion 107

The Ad Tech Blog

JUNE 6, 2024

Advanced analytics tools can help marketers optimize ad spend and resource allocation. Integrating data from various sources provides a comprehensive view of marketing efforts and their outcomes. It enables advertisers to sift through this data, identify valuable insights, and apply them to enhance their marketing strategies.

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

MNTN

MARCH 13, 2025

Sales Funnel vs. Marketing Funnel There are subtle differences between sales and marketing funnels. The marketing funnel typically precedes the sales funnel and focuses on building awareness and interest in the product or brand. Marketers can allocate budgets more effectively, ensuring campaigns drive measurable results.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion eCommerce 52

The Ad Tech Blog

JULY 13, 2024

Introduction Understanding the connection between mirror neurons and emotional branding can revolutionize how you approach marketing strategies. Emotional branding can differentiate your brand in a competitive market. In the context of marketing, mirror neurons can be leveraged to create emotional connections with consumers.

Machine Learning 130

Machine Learning Fashion Conversion Rate Audience 130

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. Get A Free Consultation.

Marketing 111

Marketing Audience Banner Impressions 111

Ad Monsters

SEPTEMBER 30, 2024

For instance, she revealed that ads next to political and opinion pieces on The Washington Post see a 55% higher click-through rate than other parts of the site. According to the 2024 Madison and Wall Ad Spend Forecast, 83% of US marketing executives expressed concern about advertising during elections.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

Single Grain

SEPTEMBER 19, 2019

Marketing budgets vary widely by industry, company size and business goals. Small Business Administration recommends spending 7-8% of your company’s revenue on marketing, but in reality, businesses typically spend more than that. A Radical Way of Looking at Marketing Budgets. Marketing budgets are useless.

Marketing 84

Marketing ROI SEO Banner 84

MNTN

MARCH 10, 2025

Sales Funnel vs. Marketing Funnel They are both similar, and they work together, but theyre distinct processes. A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. But there are specific techniques you can use to make your full-funnel marketing efforts more effective.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Single Grain

JUNE 13, 2023

Today, we’re going to dive into how to improve your social media game with digital marketing experts Neil Patel and Eric Siu, who open up and share their own challenges and explore strategies that can help us all “unsuck” at social media. Examine Their Social Media Presence. Review the types of content they are posting.

A/B Testing 86

A/B Testing Media Marketing Audience 86