Martech Series

NOVEMBER 3, 2022

“We are thrilled to add the Pittsburgh Pirates to our growing sports entertainment vertical that now includes teams across three of the four major professional sports leagues in North America. Cutaia, CEO of VERB. “The

Click Through Rate 52

Click Through Rate Entertainment Manufacturing Retail 52

InMobi

APRIL 23, 2015

Here are some key findings from the report: Top Spenders On Mobile Entertainment was the top vertical, followed by CPG and Telecom. Top Verticals by Effectiveness The Travel, Social Media, and Retail verticals led the way with the highest CTRs (Click Through Rates).

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

Digiday

FEBRUARY 22, 2023

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. He said The Fresh Market video commerce is generating a 133% increase in conversion rates, 115% increase in average session length and 23% increase in click-through rates.

Conversion 96

Conversion Agency Fashion Retail 96

Single Grain

JULY 31, 2019

Because about two-thirds of Americans play video games and 62% install games on their phones, gamifying ads are a great way to advertise to this audience: With the Millennial generation having grown up on games, gamified ads are more entertaining and create a better ad experience for users. click-through rate (compared to just 3.9%

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech

AUGUST 31, 2022

When we turn to video content, we tend to look for informational or entertaining content, but we may also be able to uncover content opportunities that naturally solve the customers’ needs best in video format: how-to videos, product demonstrations, comparisons, and so on.

SEO 103

SEO Marketing Click Through Rate Audience 103

Spoton Digital Media

FEBRUARY 20, 2023

Email educates, entertains, and engages. Set up a system to track email key performance indicators (KPIs) for each of your campaigns, such as: Open rate Click-through rate (CTR) Bounce rate Unsubscribes Conversion rates to purchases, scheduled meetings, etc Related: Email Marketing Benchmarks To Measure (and Improve) Your Success 6.

Marketing 97

Marketing A/B Testing Click Through Rate Audience 97

Ad Monsters

MAY 22, 2024

They won’t see click-through rates or conversions. Broadcast TV produced the ad experiences at the same level of quality as the Seinfeld episode itself, so it’s an edge-to-edge entertainment experience crafted to maximize attention. Consequently, the price publishers can get for that inventory normalizes down.

Click Through Rate 111

Click Through Rate Ad Ops Advertising Media 111

Martech

MAY 24, 2024

Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. This could include informative blog posts, product descriptions, eye-catching visuals or entertaining videos tailored to specific audience segments. Content Calendar.

A/B Testing 111

A/B Testing Marketing Machine Learning Retail 111

Digiday

OCTOBER 21, 2022

These interactive ads and entertainment experiences take riders on a brand journey that includes top-funnel awareness via verified ad impressions placed between games and other interactive experiences. Successful marketing requires brands to connect with consumers through a story, from beginning to end.

Click Through Rate 68

Click Through Rate A/B Testing Conversion Conversion Rate 68

AdvertiseMint

AUGUST 13, 2023

With its predominantly young user base, it’s become a hub for creative expression and entertainment. Average click-through-rate CTR, or click-through rate, measures the relationship between the number of impressions and clicks. TikTok’s click-through rate is 9% for in-feed ads.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Single Grain

FEBRUARY 17, 2020

The format intrigued P&G, who had seen in research that women preferred to be entertained while they performed housework, and soon they launched the radio soap opera Ma Perkins (sponsored by Oxydol, naturally), which enjoyed a run of more than 27 years. In 1930, Chicago radio station WGN debuted Painted Dreams , a domestic serial drama.

Education 140

Education Pop-Up Entertainment Audience 140

InMobi

SEPTEMBER 15, 2021

Observing this trend, businesses across industries like E-commerce, Retail, Banking, Financial Services, Digital Entertainment (OTT), and Gaming have placed customer-centricity at the forefront of their business communication for the year 2021. Banking and Fintech customers react positively and find value in in-app communication from brands.

Conversion Rate 52

Conversion Rate Communications Click Through Rate Entertainment 52

Basis

OCTOBER 6, 2023

In a society where multitasking is the norm, podcasts offer a blend of information, entertainment, and advertising that weaves seamlessly into people’s daily routines. Listen-through rate (LTR)/audio completion rate : The percentage of podcast ads that are listened to in their entirety.

Advertising 98

Advertising Audience Click Through Rate CPM 98

Single Grain

FEBRUARY 19, 2020

According to Backlinko’s Google RankBrain: The Definitive Guide , Google looks at four main user experience signals: Organic Click-through Rate : The number of users who click on a given search result. Bounce Rate : How many users leave your website immediately after arriving.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

MNTN

JULY 18, 2024

Content Marketing With Storytelling Generally speaking, audiences love receiving free educational, informative, and entertaining content. As such, optimizing your email campaigns can lead to higher open rates, click-through rates (CTRs), and ultimately, more sales.

Marketing 84

Marketing SEO Conversion Rate Conversion 84

Single Grain

MARCH 3, 2023

Native ads generally have higher click-through rates (CTRs) than display ads. And instead of negotiating each placement with publishers, programmatic advertising allows you to run your native ads through a native ad network, like Taboola or Outbrain.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Ad Monsters

NOVEMBER 29, 2023

Media and entertainment companies have privacy product managers who enforce all privacy regulations. “This may be true, but when you serve 5000 impressions to them versus if you serve them the right content, you’ll have to do far less of that, and the interaction rate will improve.”

Cookies 95

Cookies Click Through Rate Finance Audience 95

AdvertiseMint

JANUARY 18, 2024

The focus is on informing, educating, and entertaining instead of always directly selling. Let’s discuss 15 of them below. #1. Content Marketing Content marketing means creating and sharing valuable online material to attract and keep buyers. Content builds awareness and trust for brands.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

JULY 25, 2023

Provide valuable information, solutions, and entertainment that will captivate and engage them. Use analytics provided by scheduling tools to gain insights into engagement metrics, click-through rates, and audience demographics.

Media 52

Media Click Through Rate A/B Testing Audience 52

InMobi

FEBRUARY 12, 2014

Are different genres like games, entertainment, news, brands, commerce, utilities, and so on, part of the deal? The basic parameters - impressions, click-through rates, fill rates, conversion rates, and/or advanced parameters like engagement metrics, shopping cart fills, and so on.

Native Advertising 52

Native Advertising Advertising Click Through Rate Fill rate 52

Brid.tv

MARCH 9, 2023

When users find videos interesting, informative, or entertaining, they are more likely to visit again for more content, increasing overall engagement and loyalty toward a publisher’s website. It’s well known that users are more likely to click on a video related to their search query or interest.

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

Martech

MARCH 10, 2022

The content strategy should empower your e-commerce customers to entertain and educate them, as it contributes to creating the long-lasting relationships that inbound marketing is focused on.?. It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

InMobi

DECEMBER 24, 2014

Users spending more time consuming content on mobile, Higher click through rates (CTRs) for video ads on mobile compared to online, and Higher user engagement on mobile compared to online Given these trends, how can marketers maximize their chance of success for mobile video ad campaigns? billion) and 2018 ($12.71

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Ad Beat

JANUARY 1, 2020

A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. There’s simply not enough demand in the marketplace for mobile ads right now—something that’s bound to change as we step into 2020.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

JUNE 24, 2012

Research shows that mobile (including tablets) is the preferred medium for communication (social media), entertainment (games, music, video) and consuming information content (sports, news) compared to any other channel. They become relaxed, open, intrigued.

Click Through Rate 40

Click Through Rate Rich Media Entertainment Media 40

InMobi

AUGUST 2, 2021

. “I know that for 15 minutes while people are playing a game, I have their undivided attention to insert my brand in there,” said Cameron Kelly, Director of Strategy at creative agency United Entertainment Group. ” Consider these stats: The click-through rates (CTR) for ads inside mobile games are 3.4x

Advertising 52

Advertising Click Through Rate Audience Agency 52

InMobi

JULY 20, 2020

In fact, the average user spends around 50% of their time on mobile engaging with apps across gaming, entertainment, news. In-app ads can also include interactive features like rich media end cards, which can really help boost click-through rates. weather, utilities and more.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

VideoWeek

NOVEMBER 8, 2024

It describes Independent TV as “a mix of short-form daily news, hard-hitting documentaries, and regular mid-form lifestyle and entertainment formats from travel to music”, all of which is distributed via The Independent’s website and app, social video channels, and a dedicated CTV app.

Ad Tech 52

Ad Tech Media Agency Audience 52

Single Grain

NOVEMBER 20, 2020

Prepare high-quality content that is comprehensive, unique, entertaining, and user-focused. Try finding relevant long-tail question keywords using tools such as Answer The Public and prepare in-depth content on the topic. Improve the readability score of your content by using simple and easy to understand sentences.

SEO 145

SEO Conversion ROI Marketing 145

Single Grain

MAY 24, 2023

9) Click-Through Rates of In-App Video Ads Have Grown by 300% ( InMobi ) The click-through rates for video in-app ads have experienced an extraordinary surge of 300%, showcasing a remarkable increase in user engagement and interaction with video content within mobile applications.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Single Grain

SEPTEMBER 13, 2019

20% wanted to see more entertaining ‘viral’ style videos. Including an engaging video can close that sale you need, drive more clicks and create a stronger relationship between brand and customer. In fact, 87% of people said that they would like to see more video from brands. 12% would like to see product demo videos.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

AUGUST 4, 2023

It’s viewed as a site to network with work affiliations and connections, not to share entertaining content. For example, if you’re sharing tips on SEO , someone leaving a comment with additional ways to optimize meta descriptions for better click-through rates adds value and encourages more engagement.

Click Through Rate 52

Click Through Rate Impressions Pop-Up Audience 52

Spoton Digital Media

FEBRUARY 20, 2023

Email educates, entertains, and engages. Set up a system to track email key performance indicators (KPIs) for each of your campaigns, such as: Open rate Click-through rate (CTR) Bounce rate Unsubscribes Conversion rates to purchases, scheduled meetings, etc Related: Email Marketing Benchmarks To Measure (and Improve) Your Success 6.

Marketing 52

Marketing A/B Testing Click Through Rate Audience 52

Monetize More

AUGUST 16, 2022

Generally, placing your ads within or near your blog content will get you quality click-through rates because they’re in a position where people can easily see them. That increases the chances of your ads being clicked. High-quality content focuses on readers’ needs by providing information or entertaining them.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

AUGUST 16, 2022

Generally, placing your ads within or near your blog content will get you quality click-through rates because they’re in a position where people can easily see them. . That increases the chances of your ads being clicked. If you have a blog, you can also make money by allowing the placement of ads on your blog page. .

SEO 52

SEO Banner Click Through Rate Viewability 52

Digital Remedy

JANUARY 31, 2022

A rise in digital device ownership, combined with increased consumer demand for this type of entertainment content, has fueled the increase in digital audio consumption we’re witnessing today. Be Conversational, But Keep it Brief: A friendly tone transitions listeners between entertainment content and ads. this year.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Single Grain

JUNE 13, 2023

Do they publish more educational content, or do they lean towards entertaining their audience? After a predetermined period, you’d measure which thumbnail generated more views and higher click-through rates. Are they focusing on blog posts, infographics, videos, podcasts or a mix of these? Track Their Engagement.

A/B Testing 86

A/B Testing Media Marketing Audience 86