Remove Click Through Rate Remove Entertainment Remove Impressions
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How to Use Videos in Your Next B2B Marketing Campaign

Ad Rants

For example, using video in your email marketing can result in a 300% boost in click-through rates. A great B2B video hooks the viewer and leaves a lasting impression. A detailed tutorial video can walk viewers through the function and benefits of your service to show them exactly how it provides value.

Marketing 243
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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

“We looked at two metrics in the beginning—click-through rate and engagement rate—and saw double-digit increases in both,” Nuzzo says. Launched in 2019, Vox designed Forte to drive outcomes for advertisers, boasting targeted impressions that perform twice as well as alternative data sources.

Ad Ops 115
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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Because about two-thirds of Americans play video games and 62% install games on their phones, gamifying ads are a great way to advertise to this audience: With the Millennial generation having grown up on games, gamified ads are more entertaining and create a better ad experience for users. click-through rate (compared to just 3.9%

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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

The format intrigued P&G, who had seen in research that women preferred to be entertained while they performed housework, and soon they launched the radio soap opera Ma Perkins (sponsored by Oxydol, naturally), which enjoyed a run of more than 27 years. That’s some pretty impressive reach. Get A Free Consultation.

Education 140
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How brands are leveraging digital OOH’s storytelling capabilities

Digiday

These interactive ads and entertainment experiences take riders on a brand journey that includes top-funnel awareness via verified ad impressions placed between games and other interactive experiences. Successful marketing requires brands to connect with consumers through a story, from beginning to end.

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TikTok Ads vs Facebook Ads

AdvertiseMint

With its predominantly young user base, it’s become a hub for creative expression and entertainment. This can increase costs per click (CPC) or impression (CPM). Average click-through-rate CTR, or click-through rate, measures the relationship between the number of impressions and clicks.

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How to Harness the Power of Podcast Advertising

Basis

In a society where multitasking is the norm, podcasts offer a blend of information, entertainment, and advertising that weaves seamlessly into people’s daily routines. For podcast advertising, some of the most common KPIs include: Impressions : The number of times a podcast ad is played.