InMobi

SEPTEMBER 7, 2016

Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. Industry segments such as retail, gaming and housing are early benefactors of the video wave.

Video Ads 52

Video Ads Advertising Banner Real Estate 52

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. Home decor. And Pinterest is not the only one with visual search.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

OCTOBER 20, 2020

You can include interactive elements in your email, such as embedding videos, polls, charts, games and more to drive better open rates and engagement. Campaign Monitor reports that: Interactive email content boosts the click-to-open rate by up to 73%, and adding videos can increase click-through rates by as much as 300%.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Home decor. B) Google Lens.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. Home decor. And Pinterest is not the only one with visual search.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

MNTN

FEBRUARY 6, 2024

This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. A luxury e-commerce retailer approached us for some support with their retargeting efforts, and we did a head-to-head test with one of our competitors to see which one performed better.

Advertising 98

Advertising Retargeting CPA Audience 98

Ad Beat

JANUARY 1, 2020

A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. On a similar note, IKEA, the renowned furniture retailer, was one of the early adopters of AR ads.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

VideoWeek

AUGUST 30, 2024

For fashion brand Gap however, the reverse is true. And BrandMatch campaigns run in tests have outperformed the publisher’s benchmarks, with an average click-through rate between 0.4-0.72 Gap is indeed looking to drive up effectiveness and efficiency in its marketing, working with new media agency OMG to do so.

Retail 52

Retail Media Non-Profit Healthcare 52

Single Grain

NOVEMBER 28, 2023

One such company that has made AI the center of its value proposition is Google through its search generative experience (SGE): Over the last few years, their implementation of AI has allowed their search engine to understand with higher precision what people are looking for and what kind of content best serves their search intent.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Single Grain

JULY 17, 2023

For example, a luxury fashion brand may target buyers aged 25-45 with high-income levels. For instance, an outdoor gear retailer may target users who frequently visit hiking and camping websites. For instance, an e-commerce retailer may show ads to users who have abandoned their shopping carts.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JUNE 20, 2023

The Importance of Mobile Commerce Mobile commerce, or m-commerce (and mcommerce), is the segment of e-commerce that involves shopping through mobile devices and has become essential these days. These strategies help businesses reach consumers directly on their mobile devices and deliver content tailored to them in a timely fashion.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Basis

FEBRUARY 28, 2025

EXPERT POV: While Microsoft Ads has a smaller audience, it tends to be more affluent, meaning that it can be a great area of investment for higher-ticket price retailers. Marketers who start planning now will be better positioned to earn their share of expected retail sales growth, forecast between 2.3%

Social Advertising 82

Social Advertising Advertising Conversion Media 82