Click Through Rate, Fashion and Rich Media

InMobi Insights: Brands on Mobile Advertising Trends

InMobi

APRIL 23, 2015

Top Verticals by Effectiveness The Travel, Social Media, and Retail verticals led the way with the highest CTRs (Click Through Rates). Trending Creative Formats Video, Native, and Rich media creative ad units showed a phenomenal rise in engagement.

Click Through Rate

Click Through Rate Advertising Rich Media Food

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

JANUARY 1, 2020

A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. There’s simply not enough demand in the marketplace for mobile ads right now—something that’s bound to change as we step into 2020.

Mobile Ads

Mobile Ads Click Through Rate CPM Real Estate

13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

AUGUST 1, 2023

For example: Native ads generate more click-through rates than display advertising. For example, native ads containing rich media can increase conversions by 60%. While video ads are a classic choice, use any type of media that encourages users to interact.

Native Advertising

Native Advertising Advertising Brand Awareness Banner

AdTech Trends

InMobi Insights: Brands on Mobile Advertising Trends

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

13 Benefits of Native Advertising to Amp Your Campaign

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