Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

JANUARY 10, 2023

Ad Server Setup: An ad server setup score can be used to assess the overall performance of ad units, including metrics such as ad delivery, ad fill rate, and click-through rate (CTR). How the AdOps Grader Works? The score can also consider other factors such as ad targeting, ad placement, and ad optimization.

Header Bidding 52

Header Bidding Ad Inventory Click Through Rate Ad Server 52

Automatad Inc.

OCTOBER 26, 2023

Keep an eye on important metrics like click-through rates, viewer retention, and revenue. It reveals the cost of acquiring a customer through an ad. Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

JUNE 22, 2022

100% fill rate guarantee for publishers’ mobile inventory. Offers a 100% fill rate with interstitial ad targeting. 100% fill rate of ad inventory with enhanced eCPMs. These ads have high click through rates as they grab a lot of attention persuading the viewer to learn more about the ad.

Ad network 52

Ad network Banner Fill rate CPM 52

Digital Turbine

NOVEMBER 21, 2023

In Japanese manga apps, Mintegral has found that interactive videos and banners (especially MREC) demonstrate high click-through rates and monetization effectiveness. When optimizing strategies, developers can focus on key elements that impact ad revenue, such as bidding strategies, ad fill rates, and impression rates.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

InMobi

FEBRUARY 12, 2014

The basic parameters - impressions, click-through rates, fill rates, conversion rates, and/or advanced parameters like engagement metrics, shopping cart fills, and so on. What kind of performance metrics are available for the publisher and advertiser to measure the effectiveness of the ad unit?

Native Advertising 52

Native Advertising Advertising Click Through Rate Fill rate 52

InMobi

JULY 26, 2021

The second half of the year usually sees an increase in spending on high-performing, full-screen ad formats given their higher engagement and conversion rates. In general, full-screen inventory click-through rates (CTRs) are 13x greater than banner CTRs on average.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Ad Ops Hero

JANUARY 25, 2021

Improved User Experience : Through Real Time Bidding, the publishers can serve the relevant ads to their users using the technology and data collected through ad requests. This will also help the publishers to achieve the ad campaign goals by increasing the click through rate by serving the relevant ads.

Ad Exchange 52

Ad Exchange Click Through Rate Ad Inventory Fill rate 52

Oko

JULY 23, 2024

Once it’s configured, the AdX dashboard will provide you with insights into your campaigns and performance metrics, allowing you to monitor click-through rates, fill rates, and anything else you’re hoping to optimize.

Ad Exchange 52

Ad Exchange Click Through Rate Fill rate Impressions 52

Oko

AUGUST 8, 2024

This increases competition and often results in higher CPMs and improved fill rates. This ensures that impressions are filled at the highest possible rate, balancing revenue maximization with user experience.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Monetize More

JUNE 20, 2023

They have a 100% fill rate in the UK and offer excellent CPM’s. Playwire (formerly Intergi) Playwire does not fill 100% but offers excellent video and standard-size ads with high CPMs. Venatus If you have a gaming website with a decent amount of UK traffic, Venatus Media is worth testing out. What Is In-Game Advertising?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

They have a 100% fill rate in the UK and offer excellent CPM’s. They also match apps with ad placements that are likely to perform well based on how much revenue they're generating, their popularity, their click-through rates with ads, etc. Playwire (formerly Intergi). What Is In-Game Advertising?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Automatad Inc.

NOVEMBER 23, 2023

Each SSP analytics dashboard is different, but they aim to provide granular insights, including click-through rates, viewability metrics, audience demographics, etc. Transparency: Choose an SSP that provides you with detailed and real-time data on your ad performance, such as impressions, fill rates, eCPM, revenue, and CTR.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Brid.tv

DECEMBER 20, 2022

Interstitial ads take up the whole screen of the device , making it impossible for the user to access the app until the ad is over or they click out of it. They are highly intrusive ads that can negatively affect user experience, but they do have high click-through rates. Rewarded Video Ads. Rewarded Video Ad.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Lemonads

SEPTEMBER 10, 2020

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. These units beat the conventional banner ads four times in terms of click-through rates.

Native Advertising 52

Native Advertising Advertising CPC Banner 52