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Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and adfillrates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?
Publishers should focus on optimizing their RPM, which takes into account both CPM and adfillrates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-throughrate (CTR), viewability, and engagement.
Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.
To prevent interruptions to the user journey, Mintegral recommends that developers strategically deploy ad placements based on user behavior paths and habits. In Japanese manga apps, Mintegral has found that interactive videos and banners (especially MREC) demonstrate high click-throughrates and monetization effectiveness.
Between the two stand mobilead networks and exchanges , which act as intermediaries. So what does the process of mobile advertising actually look like? Studies have shown that certain mobilead formats , namely rewarded ads, can positively affect user spending and increase the volume of in-app purchases.
Click here to find out how you can sign up for Google AdMob with MonetizeMore. AppLovin specializes on the mobilead networks niche and supports all ad formats from video ads to leaderboard ads. They have a 100% fillrate in the UK and offer excellent CPM’s. What Is In-Game Advertising?
Click here to find out how you can sign up for Google AdMob with MonetizeMore. AppLovin specializes on the mobilead networks niche and supports all ad formats from video ads to leaderboard ads. They have a 100% fillrate in the UK and offer excellent CPM’s. Playwire (formerly Intergi).
Looking for the best mobilead networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fillrates, and offer specialized features. What is a mobilead network?
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