Playwire

AUGUST 3, 2023

Key Points To accurately troubleshoot changes to your CPMs, you’ll first need to analyze and compare both your fill rate and eCPM rates. Understanding the impacting factors and how they might affect your CPMs requires extensive time and advanced technical know-how.

Click Through Rate 97

Click Through Rate Fill rate Viewability 97

PubMatic

MARCH 27, 2023

That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. Publishers can apply a “dual bidding” strategy to call for both native and outstream video bids to maximize the fill rate of the placement.

Click Through Rate 121

Click Through Rate Banner Fill rate Viewability 121

Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Boost ad viewability with a sticky, non-intrusive ad unit. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry!

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

YieldBird

JUNE 14, 2023

Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Automatad Inc.

OCTOBER 26, 2023

Keep an eye on important metrics like click-through rates, viewer retention, and revenue. Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52