Playwire

AUGUST 3, 2023

Key Points To accurately troubleshoot changes to your CPMs, you’ll first need to analyze and compare both your fill rate and eCPM rates. Understanding the impacting factors and how they might affect your CPMs requires extensive time and advanced technical know-how.

Click Through Rate 97

Click Through Rate Fill rate Viewability 97

PubMatic

MARCH 27, 2023

That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. Publishers can apply a “dual bidding” strategy to call for both native and outstream video bids to maximize the fill rate of the placement.

Click Through Rate 121

Click Through Rate Fill rate Banner Viewability 121

Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Boost ad viewability with a sticky, non-intrusive ad unit. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry!

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

YieldBird

JUNE 14, 2023

Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

OCTOBER 26, 2023

Keep an eye on important metrics like click-through rates, viewer retention, and revenue. Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52