InMobi

JUNE 9, 2020

Video Ads Deliver Higher Engagement Programmatic videos have delivered an increase in overall Click-Through Rate (CTR) by 3X compared to the aggregate overall CTR of other ad formats. higher completion rates than horizontal videos Vertical ads offer 3X in terms of engagement from Q1, 2019 to Q2, 2020. higher engagement 2.Engagement

Click Through Rate 52

Click Through Rate Banner Finance Video Ads 52

Single Grain

OCTOBER 3, 2019

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. The finance and insurance industries pay about $3.77 75 per click. Those numbers also vary by country.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

InMobi

APRIL 23, 2015

Top Verticals by Effectiveness The Travel, Social Media, and Retail verticals led the way with the highest CTRs (Click Through Rates). Native ads registered the highest CTRs in Health & Fitness, Finance, Social Media, Apparel & Fashion, and Travel.

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

Martech Series

JANUARY 31, 2023

CTR and CPC Rates Across Social Platforms Most industries saw a decrease in click-through rates (CTR) across social platforms over the past year with the services, electronics, and banking sectors experiencing the biggest drops. Brands take 5.4

CPC 87

CPC Marketing Click Through Rate Audience 87

Basis

OCTOBER 6, 2023

Listen-through rate (LTR)/audio completion rate : The percentage of podcast ads that are listened to in their entirety. Click-through rate (CTR) : The number of clicks a companion ad receives divided by the number of times the audio ad was played.

Advertising 98

Advertising Audience Click Through Rate CPM 98

Ad Monsters

NOVEMBER 29, 2023

From a fraud vector perspective, the IP address is used for many fraud detection and data security issues as you start to proxy through a single IP address or VPN on the web. This opens up many fraud and data security issues for advertising and health, tech, finance, and national defense implications.

Cookies 95

Cookies Click Through Rate Finance Audience 95

Monetize More

MARCH 9, 2023

Some of the key factors include: Ad Format: Different ad formats have different engagement and click-through rates, which can affect Ad RPM and Page RPM. For example, native ads tend to have higher engagement rates than banner ads, which can lead to higher RPMs.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

Single Grain

SEPTEMBER 19, 2019

Budgets should be based on the profitability of marketing channels, not an arbitrary number set by the finance department. Then, analyze the click-through rate on each of those channels to determine which one brought the most traffic in. Or just tell your CFO that Eric Siu thinks budgets are useless.

Marketing 84

Marketing ROI SEO Banner 84

Single Grain

OCTOBER 20, 2020

The EIF (European Investment Fund), which supports entrepreneurship and innovation, and has been financing small businesses in the EU and beyond for 25 years, put together what could have been a very dry white paper. Take a look at how these brands succeeded when using these types of interactive content: 1) EIF. 2) CodinGame.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Monetize More

AUGUST 16, 2022

Generally, placing your ads within or near your blog content will get you quality click-through rates because they’re in a position where people can easily see them. Its content is very well-researched, so first-time visitors are more likely to return to the website if they need good content on finance again.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

AUGUST 16, 2022

Generally, placing your ads within or near your blog content will get you quality click-through rates because they’re in a position where people can easily see them. . Its content is very well-researched, so first-time visitors are more likely to return to the website if they need good content on finance again.

SEO 52

SEO Banner Click Through Rate Viewability 52

SODP

MAY 25, 2020

Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . Dianomi is a native advertising platform for distributing finance, corporate, and technology-related content.

Native Advertising 52

Native Advertising Click Through Rate Audience Advertising 52

Single Grain

JUNE 6, 2023

Ad Creation and Optimization: Craft compelling display ads that resonate with your audience and continuously optimize them to monitor performance and increase click-through rates. Industries like finance and insurance allocate significantly higher budgets to PPC advertising, surpassing other sectors.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

InMobi

MAY 21, 2019

Entertainment, travel and productivity apps are commonly uninstalled after a month, while social media, gaming and finance apps tend to stay on phones for longer. Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Automatad Inc.

JANUARY 13, 2023

play an important role in determining the CPM rate. For example, publishers belonging to a high-value niche like technology and finance news might get good CPM throughout the year compared to other publishers. Several factors, like niche, audience base, demography, viewability, device, ad size, seasonality, etc.,

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

FEBRUARY 17, 2020

No one understands that better than NerdWallet , a personal finance company that has built a powerful brand around basic financial education. User-generated content can see a 4X increase in click-through rates over traditionally published content and a 50% drop in cost per clicks. Get A Free Consultation.

Education 140

Education Pop-Up Entertainment Audience 140

Lemonads

MAY 30, 2021

CPC Cost-per-click (CPC) is relatively superficial because it only shows the cost of each click without much context. That said, it’s actually a pretty useful metric when monitoring your finances and making projections, especially if you work with a platform that filters out unwanted clicks.

Affiliates 52

Affiliates CPA Advertising Marketing 52

Single Grain

AUGUST 27, 2019

You can congratulate your prospects on a great quarter, press coverage, new product or feature release, raising financing and more – depending on what feels appropriate. Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. The 3 things every good [JOB ROLE] needs to know.

Banner 103

Banner ROI Audience Conversion 103

Single Grain

JANUARY 18, 2024

Improving Click-Through Rate Taking action to increase the click-through rate of your YouTube videos is important because it directly influences how often your videos are recommended and viewed on the platform. This can deepen the viewer’s engagement with the content.

Audience 52

Audience Click Through Rate Clickbait Impressions 52

Ad Beat

JULY 26, 2019

Considering that PayPal relies heavily on image-based (or display) ads, we can safely assume that they’re rather keen on telling more and more people about their brand, as opposed to getting higher click-through-rates (CTRs) and conversions. According to Yahoo!

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Digiday

NOVEMBER 30, 2022

What publishers are doing, however, is using their traffic numbers, click-through rate data and number of conversions made from their affiliate links to decipher just how many transactions this year’s Black Friday through Cyber Monday period generated compared to years prior. 31, said Rawle.

Media 69

Media Click Through Rate Affiliates Retail 69

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

FEBRUARY 15, 2024

This might include organic traffic, keyword rankings, click-through rates , and conversion metrics across different platforms. Educational Content: Despite its reputation for entertainment, TikTok hosts a lot of educational content across various fields, including science, finance, cooking, and more.

Marketing 52

Marketing SEO Non-Profit Fashion 52

Martech

JULY 16, 2024

While it is relatively easy to define “top of the funnel” (TOFU) and “bottom of the funnel” (BOFU) metrics, such as click-through rates and sales conversions, the metrics for middle-of-the-funnel (MOFU) activities are often ill-defined and generic. In this chaotic environment, the clarity of intended outcomes often gets lost.

Impressions 121

Impressions Marketing Finance Non-Profit 121

Single Grain

JANUARY 31, 2025

Industries like marketing, finance, healthcare, and media use AI agents to track trends, analyze data, and optimize workflows. Since AI streamlines and presents this data collection process in one dashboard, marketers can have better strategic planning, especially across finance, healthcare, and marketing industries.

Machine Learning 52

Machine Learning Healthcare Finance Click Through Rate 52

Single Grain

NOVEMBER 28, 2023

The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Growth of Decentralized Finance (DeFi): DeFi offers financial services like lending, borrowing, and trading without the need for traditional intermediaries.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Basis

FEBRUARY 28, 2025

EXPERT POV: The verdict is still out as to what these AI Overviews mean for clicks and click-through rates. For clients in sensitive verticals like politics, health, and finance, it can make running ads more difficult and time-consuming.

Social Advertising 82

Social Advertising Advertising Conversion Media 82