Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. Click here to download! First-party cookies. First-party cookies have been essential to the web-browsing experience for a while now.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Ad Monsters

NOVEMBER 16, 2022

Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. . While all this transpired, publishers were busy doing other things. As did ads.txt and Sellers.json.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Martech

MARCH 7, 2024

We see great click-through rates and conversion rates from Bing. With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people. You can still have first-party cookies, so a publisher can still target and build profiles against its own users.”

Cookies 117

Cookies GDPR Click Through Rate Advertising 117

Brid.tv

JUNE 28, 2023

Better Engagement — With greater relevance to the user, targeted ads are more likely to capture the user’s attention and in turn, receive higher engagement and potentially higher click-through rates.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Single Grain

NOVEMBER 28, 2023

The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Dive Deeper: 3 Ways to Personalize the Customer Journey Experience 9) Zero-Party Data Strategy Zero-party data is data that customers voluntarily share with brands. Measure, measure, measure.

Marketing 126

Marketing First-Party Cookies SEO Audience 126