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Curb introduces one-stop advertising solution 

Martech

Ads can be targeted around points of interest and demographics, like geo-targeting and day-parting, for instance. click-through rate on ads. Reach and performance. The combined channels on mobile and in-vehicle add up to 2.3 billion impressions annually. Thus far, the company has measured a 2.4%

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Not only that, but creating ads groups focused on individual product lines and narrowing the geographic scope of the campaign can result in a more targeted and effective local PPC campaign.

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Cutting through the hype of GeoTargeting

InMobi

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

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5 tips for Performance Advertisers to #WinWithVideo

InMobi

inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. Video consumption is rapidly shifting from 47 inches to 4.7

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Maximizing ROI Research and bid on high commercial intent keywords Test ad variations for best click-through rates Show the best landing pages that convince visitors to convert Set targets, monitor stats, adjust bids, and copy per performance SEM and SEO work hand in hand.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

9) Use Geo-Targeting for Ads Geo-targeting helps to target people with Facebook lead ads based on their physical location, which includes region, country, state, city, and district. This saves time and boosts your overall digital marketing efforts.

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6 tips for creating an engaging mobile video ad campaign

InMobi

Users spending more time consuming content on mobile, Higher click through rates (CTRs) for video ads on mobile compared to online, and Higher user engagement on mobile compared to online Given these trends, how can marketers maximize their chance of success for mobile video ad campaigns? billion) and 2018 ($12.71